LG Electronics just announced the launch of their revamped app store. Promising an enriched experience, the store is supposed to carry twice the apps as the previous iteration and will serve both feature and smartphones in 33 countries. According to the press release, users will get to lose countless hours with The SIMS 4 and Asphalt 4.
Featuring approximately 3,000 apps from launch, a little more than half of those will be targeted to owners of feature phones, a market that LG feels is being underserved.
“According to research by Strategy Analytics, a market research company, over 90 percent of feature phone owners in the US and UK are interested in downloading and installing applications such as SNS (Social Networking Service), IM (Instant Messenger), VoIP (Voice over Internet Protocol), and navigation and mapping. Having taken the lead in mid- and high-end feature phones that are adopting many of the trappings of smartphones, LG, through its new, improved Application Store, is offering consumers more ways than ever to use their feature phones in creative and dynamic ways.”
By the end of the year, LG hopes to expand the store to 4,000 applications.
The app store is a little light on the Android products, but never fear, LG has plans expand it’s line of Android-powered phones this year so expect to see apps to accommodate the expansion.
“Today, more and more people want mobile devices that make their lives easier and more exciting through the right combination of applications. To meet this growing demand, we’ve put a great deal of effort into strengthening our application offerings for all types of phone owners,” said Dr. Skott Ahn, President and CEO of LG Electronics Mobile Communications Company. “By studying customer insights and collaborating with top-level companies, LG is working to produce some of the best applications on the market, and a truly singular mobile experience for our customers.”Category: Apps, Featured | Tags: android, app store, Asphalt 4, Dr. Skott Ahn, featurephones, LG Electronics, SIMS 4, smartphones.