- 1. Facebook created one simple control for users to set their privacy settings. Previously, users had to go through multiple channels and clicks to change their privacy settings. Now it can be changed in two clicks.
- 2. Facebook will no longer make all user basic information visible to the public. So Facebook is giving users the ability to control who can see their pages and their friends’ pages.
- 3. Facebook made it easier for users to turn off applications and websites that can access user information. This includes the Instant Personalization Program.
Essentially Facebook has made it much easier for users to control how their information is shared. The old process included multiple clicks, convoluted instructions, and confusion. I do applaud Facebook for this much needed change. However, I would argue that Facebook did not go far enough.
For example, Facebook is still automatically enrolling users in the Instant Personalization Program and still allows other applications and websites access to user information. Facebook could have really been a game changer in the social network arena if they had given user’s the ability to opt-out of services instead of automatically opting users in. Although Facebook has made it much easier for users to opt-out of these services, users still have to go through a process to turn these services off.