Twitter Announces @anywhere To Take Twitter Everywhere

Today, during a keynote speech at SXSW, Twitter founder Evan Williams talked about what’s going on with the popular micro-blogging platform. Among other things, Ev mentioned a new set of web frameworks, known as @anywhere, that will allow website owners and brands to better integrate with Twitter via it’s rich API. While there are already some ways you can integrate your site with Twitter, there isn’t really anything out there that makes the integration seamless and simple.

Twitter doesn’t have the traditional social networking connections that you see elsewhere. Instead of “friending” people, you simply follow them. They may not even notice that you did so and don’t have to authorize you to do so. You can follow anyone you want and they can follow you. This created a very open network that had huge growth potential, as we have seen. It allowed customers and fans to connect directly with businesses and bands. The world became a little smaller.

As a result, companies started interacting with customers, celebrities connected with fans, governments became more transparent, and people started discovering and sharing information in a new, participatory manner.

Now, Twitter wants to enhance this experience by invading other websites. As it stands, you have to visit Twitter.com to follow, tweet, and retweet something from a 3rd party website. Tools like the wibiya toolbar make this a little easier, but it still amounts to at least a popup window. The new @anywhere frameworks will allow you to easily integrate your website with Twitter using a little JavaScript code. You will be able to add a new dimension of interaction to your home base for your visitors to enjoy. No more popping over to Twitter.com.

Our open technology platform is well known and Twitter APIs are already widely implemented but this is a different approach because we’ve created something incredibly simple. Rather than implementing APIs, site owners need only drop in a few lines of javascript.

The service hasn’t launched at this time but Amazon, AdAge, Bing, Citysearch, Digg, eBay, The Huffington Post, Meebo, MSNBC.com, The New York Times, Salesforce.com, Yahoo!, and YouTube are already on board to implement the new technology. I don’t know about you, but being able to share something on Twitter with a single click without actually leaving the site I’m on would definitely make things easier for me.

About the Author
Rahsheen has been a certified geek since before it was the thing to do. He started programming and tinkering in the 4th grade. Now, Rahsheen mostly writes on various sites about technology trends in social media and mobile. . He is also a musician, singer, rapper, writer, and producer. @rahsheen - +Rahsheen Porter - coachrah.com
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