The Atlanta Post to Target High Income African-Americans Online

Last week was a busy week for Moguldom Media Group, parent company to Bossip.com.  Not only did they launch BossipTwitter.com they also launched a new site that goes right when you thought they were going to go left.  The Atlanta Post is the company’s newest venture and it aims to target high-income African-Americans.  While the site focuses on topical information in the areas of Business, Finance, Media, Politics, and News it is also taking the local route covering markets like DC, NYC, Chicago, and of course Atlanta.  The Atlanta Post aggregates content from around the web and also produces it’s own original content.  The new site’s Managing Editor had this to say:

“We look forward to giving African-American professionals the kind of targeted, highly relevant online experience they’ve been waiting for. The Atlanta Post will inform our visitors through both aggregated and original reporting, analysis, and opinion. How-to content will help our readers achieve their goals in small business, personal finance, and career, and coverage of successful African-American business and thought leaders will provide inspiration for a new generation of rising stars. For advertisers, The Atlanta Post offers a powerful new opportunity to reach and sell to this select group.”

The demographic for the new site is set to reach African-Americans between the ages of 25 – 55 with an household income of more than $75,000. Data from Packaged Facts claims this demo represents 17% of the African-American population and are responsible for 45% of the community’s total buying power—which has been projected to exceed $1.1 trillion by 2012.

Marve Frazier, CEO of Moguldom Media Group commented on what currently exists for this market in the space, “The African-American community produces its own leaders, and the online resources that serve these individuals should originate within our community as well, rather than leaving them to make do with more generic publications that fail to reflect the unique needs and preferences of high-income African-Americans. We’re excited to launch The Atlanta Post and add its brand to our premium portfolio.”

In the content game will this strategy work or will gossip and meaningless celebrity focused content continue to gnaw at African-American audiences audiences online?  Furthermore can a media company be good at serving both audiences, and serving them well?  Your thoughts?