BossipTwitter.com, You Guessed it…Bossip’s Twitter Play

If you’re looking for an easy way to stay up to date on what your fav celebs are doing on Twitter BossipTwitter.com might be exactly what you are looking for.  Bossip’s parent company Moguldom Media Group launched BossipTwitter this week and the company’s Chief Creative Officer Marve Frazier had this to say:

“It has always been our strategy to harness the latest revolutionary trends in technology and media to create exciting new experiences for the community we serve. We leapt out to an early lead with Bossip.com, but we’re staying hungry and never taking our leadership position or our readers for granted. By embracing innovative social platforms like Twitter that complement our existing products, we can give readers an even better media and cultural experience while upgrading the diversity and quality of our digital offerings.”

Simply put BossipTwitter.com is aggregating Twitterfeeds from African-American celebrities similar to other sites in the market.  The biggest difference here is that the site focuses on African-American celebs, something that hasn’t been focused on as of yet, and it is an easy and logical compliment to Bossip.com.  The new site should play well and resonate with Bossip’s current audience, however with Twitter’s launch of Twitter Lists I’m unsure if the site will catch on.  It’s popularity in my opinion is dependent on if their demographic uses Twitter Lists at all, if they don’t it should be smooth sailing for the new site.  “Vetern” sites in this space like CelebrityTweet.com, recently acquired by Global Grind CEO Russell Simmons,  have the benefit of being first to market well before Twitter rolled out its list feature.  Additionally, I’m no expert in Trademarks however I’m not sure if the company can use Twitter’s name in it’s name; most websites we see that launch in this space have some variation on the word…Tweet, Twit.  It should be exciting and interesting to see the adoption among Bossip’s audience.  One this is for certain, they will likely love the new site just as much as they love Bossip.

About the Author
Angela Benton is the Founder and Publisher of BlackWeb20.com. Her experience spans a variety of industries including consultative relationships with companies such as UPS, Bizjournals.com, Realestate.com, and Lendingtree.com.
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