Microsoft-Yahoo Search Deal Gets Greenlit
The Justice Department and the European Commission approved the partnership Thursday without restriction. Both Microsoft and Yahoo hope that their Bing search engine will be able to challenge Google’s Internet dominance. Together they’ll steer search-related ads on Yahoo and process search requests with the Jerry Yang and David Filo company getting 88% of the ad revenue.
The shift will be noticeable in the next few days with Yahoo’s search platforms moving most advertisers and publishers before this year’s holiday season. Expectation for total completion is set for early 2012. With Yahoo being the “relationship sales force” for both companies this deal makes two of the Internet’s best known properties a formidable number two versus Google.
According to comScore, Google — who has more than 65% of the U.S. search market — has done exceedingly well in comparison to Yahoo which has been losing shares and is at about 17% and Microsoft’s Bing has 11%. Originally Yahoo and Google were to become search partners, but Google withdrew from that deal in 2008 not wanting to go through a costly regulatory process.
A final word from the European Commission said that the Yahoo-Microsoft partnership “would not significantly impede effective competition.”
So let the games begin.
Category: Entrepreneur | Tags: bing, david filo, google, jerry yang, Microsoft, search engines, Yahoo
About the Author Kevin L. Clark, aka Clark Kent, aka Batman, may go by a few well known monikers, but his writing is in a class of its own. Having penned features for XXL, KING, VIBE and GIANT Magazine, Clark Kent built his name up from the ground-up, beginning with HipHopDX.com. Now, the founder of his own site - Don't Lose Your Day Job [dot com] - Clark Kent joins Black Web 2.0 to push the absurd to the forefront and keep a smile on your face.
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