Comments on: African American Magazines Need to Look Online for Advertising Future http://www.blackweb20.com/2010/01/20/popular-african-american-magazines-need-to-look-online-for-advertising-future/ The premier destination for African-American’s in Technology and New Media Mon, 13 Feb 2012 18:10:41 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: saravananccs http://www.blackweb20.com/2010/01/20/popular-african-american-magazines-need-to-look-online-for-advertising-future/comment-page-1/#comment-35904 saravananccs Sat, 24 Apr 2010 10:55:47 +0000 http://www.blackweb20.com/?p=11225#comment-35904 Visit <a href="http://www.mobilereflex.com" rel="nofollow">http://www.mobilereflex.com</a> is a mobile enterprise application platform that enables enterprise developers to simply and quickly build applications that connect business data to mobile workers on any device, at any time. Visit http://www.mobilereflex.com is a mobile enterprise application platform that enables enterprise developers to simply and quickly build applications that connect business data to mobile workers on any device, at any time.

]]> By: Blacks in the Digital Community | Sharina R's Blog http://www.blackweb20.com/2010/01/20/popular-african-american-magazines-need-to-look-online-for-advertising-future/comment-page-1/#comment-34500 Blacks in the Digital Community | Sharina R's Blog Wed, 10 Feb 2010 02:13:19 +0000 http://www.blackweb20.com/?p=11225#comment-34500 [...] Conversely, I truly despise NEGATIVE Black people who tear down other black people’s  accomplishments. I often read posts from Blackweb20.com. I think they do a wonderful job in covering subject in the digital space. Very recently I became an active participant in this community and have written comments. One article in particular that was of interest to me African American Magazines Need to Look Online for Advertising Future. [...] [...] Conversely, I truly despise NEGATIVE Black people who tear down other black people’s  accomplishments. I often read posts from Blackweb20.com. I think they do a wonderful job in covering subject in the digital space. Very recently I became an active participant in this community and have written comments. One article in particular that was of interest to me African American Magazines Need to Look Online for Advertising Future. [...]

]]> By: ahr19 http://www.blackweb20.com/2010/01/20/popular-african-american-magazines-need-to-look-online-for-advertising-future/comment-page-1/#comment-34255 ahr19 Sun, 31 Jan 2010 23:39:00 +0000 http://www.blackweb20.com/?p=11225#comment-34255 @Kamau - Thanks for stopping by and commenting. I enjoyed the ideas you shared. I think your thoughts on PPC are right on and would love to see that begin to happen. That is the future. <br><br>@alfrededmondjr - Thanks for the comment as well. Please let us know how the process of executing some of these ideas comes to fruition. @Kamau – Thanks for stopping by and commenting. I enjoyed the ideas you shared. I think your thoughts on PPC are right on and would love to see that begin to happen. That is the future.

@alfrededmondjr – Thanks for the comment as well. Please let us know how the process of executing some of these ideas comes to fruition.

]]> By: alfrededmondjr http://www.blackweb20.com/2010/01/20/popular-african-american-magazines-need-to-look-online-for-advertising-future/comment-page-1/#comment-34245 alfrededmondjr Sun, 31 Jan 2010 02:25:11 +0000 http://www.blackweb20.com/?p=11225#comment-34245 @Kamau Austin<br><br>Hmmm....thanks. Something ELSE for me to think about and try to figure out. LOL But really, thanks for both the idea and the challenge of executing it.<br><br>Alfred Edmond Jr.<br>Sr.VP/EIC, <a href="http://BlackEnterprise.com" rel="nofollow">BlackEnterprise.com</a> @Kamau Austin

Hmmm….thanks. Something ELSE for me to think about and try to figure out. LOL But really, thanks for both the idea and the challenge of executing it.

Alfred Edmond Jr.
Sr.VP/EIC, BlackEnterprise.com

]]> By: Kamau Austin http://www.blackweb20.com/2010/01/20/popular-african-american-magazines-need-to-look-online-for-advertising-future/comment-page-1/#comment-34237 Kamau Austin Sat, 30 Jan 2010 18:13:11 +0000 http://www.blackweb20.com/?p=11225#comment-34237 You know after reading the article it is apparent Old school media in the Black community still doesn't get it. I think they will be great switching their content over in new media whether mobile or traditional Internet.<br><br>But the advertising model of primarily going after Large corporate dollars may delimit their success. Large Black online media outlets like Black Enterprise and Black Planet should take a page from Google's play book.<br><br>They should develop PPC functionality and allow small and medium sized Black businesses and mainstream business pay for performance driven ads. This way they would not only make money from major corporations but businesses of various kinds and budgets.<br><br>Right now if you are an entrepreneur and you want to advertise in Black Enterprise you need at least $20,000 or you're stick in classified in the back some where. In new media there should be a way an entrepreneur can do PPC with a smaller ad budget. Black planet has thousands of pages of unused ad inventory.<br><br>Let people promote events on <a href="http://BE.com" rel="nofollow">BE.com</a> or <a href="http://BP.com" rel="nofollow">BP.com</a> for a small fee and do PPC and they could generate tens of millions in additional revenue. Come on people let's get some innovative ad models that work on today's Internet. You know after reading the article it is apparent Old school media in the Black community still doesn't get it. I think they will be great switching their content over in new media whether mobile or traditional Internet.

But the advertising model of primarily going after Large corporate dollars may delimit their success. Large Black online media outlets like Black Enterprise and Black Planet should take a page from Google's play book.

They should develop PPC functionality and allow small and medium sized Black businesses and mainstream business pay for performance driven ads. This way they would not only make money from major corporations but businesses of various kinds and budgets.

Right now if you are an entrepreneur and you want to advertise in Black Enterprise you need at least $20,000 or you're stick in classified in the back some where. In new media there should be a way an entrepreneur can do PPC with a smaller ad budget. Black planet has thousands of pages of unused ad inventory.

Let people promote events on BE.com or BP.com for a small fee and do PPC and they could generate tens of millions in additional revenue. Come on people let's get some innovative ad models that work on today's Internet.

]]> By: Wm_Tucker http://www.blackweb20.com/2010/01/20/popular-african-american-magazines-need-to-look-online-for-advertising-future/comment-page-1/#comment-34029 Wm_Tucker Tue, 26 Jan 2010 20:00:31 +0000 http://www.blackweb20.com/?p=11225#comment-34029 I believe Af-Am themed magazines and newspapers are in a bit of a dilemma when it comes to revenue streams. I'm sure the economy will rebound to the point major corporations resume their ad buys at pre-recession levels, but Af-Am publishers were already slicing up a narrow sliver of the total ad dollar pie. The web mostly dilutes that narrow slice. And we're yet to count the investment needed for these companies to create smartphone apps and other Web 2.0 media for use as ad space.<br><br>I also believe Af-Am publishers would be best served looking at some old-tech and non-tech solutions for discovering new revenue sources. I believe Af-Am themed magazines and newspapers are in a bit of a dilemma when it comes to revenue streams. I'm sure the economy will rebound to the point major corporations resume their ad buys at pre-recession levels, but Af-Am publishers were already slicing up a narrow sliver of the total ad dollar pie. The web mostly dilutes that narrow slice. And we're yet to count the investment needed for these companies to create smartphone apps and other Web 2.0 media for use as ad space.

I also believe Af-Am publishers would be best served looking at some old-tech and non-tech solutions for discovering new revenue sources.

]]> By: Tony http://www.blackweb20.com/2010/01/20/popular-african-american-magazines-need-to-look-online-for-advertising-future/comment-page-1/#comment-33592 Tony Thu, 21 Jan 2010 21:44:52 +0000 http://www.blackweb20.com/?p=11225#comment-33592 The Magazines mentioned lost their audience because they dont appeal to Grass Roots People! The Magazines mentioned lost their audience because they dont appeal to Grass Roots People!

]]> By: iluvblackwomen http://www.blackweb20.com/2010/01/20/popular-african-american-magazines-need-to-look-online-for-advertising-future/comment-page-1/#comment-33591 iluvblackwomen Thu, 21 Jan 2010 20:13:34 +0000 http://www.blackweb20.com/?p=11225#comment-33591 ha i say let the FAKE AFRICAN AMERICAN magazines die! Black Enterprise 2.0 Beta is doing well @AlfredEdmondJr gets it. I am so tired of talking about how to help these Brands that really and obviously "Dont Care about Black Readers/Black People" make way for the new New Media properties that do have audience and are serving them online! Have you all seen some the horrendous articles/blogs ESSENCE puts out and then that "Reggie Bush cover". Please let them eat dirt! There is no helping the purposefully ignorant ---Death of Black Media is upon us! But there is also Rebirth of Black Media via Social Media. ha i say let the FAKE AFRICAN AMERICAN magazines die! Black Enterprise 2.0 Beta is doing well @AlfredEdmondJr gets it. I am so tired of talking about how to help these Brands that really and obviously “Dont Care about Black Readers/Black People” make way for the new New Media properties that do have audience and are serving them online! Have you all seen some the horrendous articles/blogs ESSENCE puts out and then that “Reggie Bush cover”. Please let them eat dirt! There is no helping the purposefully ignorant —Death of Black Media is upon us! But there is also Rebirth of Black Media via Social Media.

]]> By: Tony http://www.blackweb20.com/2010/01/20/popular-african-american-magazines-need-to-look-online-for-advertising-future/comment-page-1/#comment-33520 Tony Thu, 21 Jan 2010 15:44:52 +0000 http://www.blackweb20.com/?p=11225#comment-33520 The Magazines mentioned lost their audience because they dont appeal to Grass Roots People! The Magazines mentioned lost their audience because they dont appeal to Grass Roots People!

]]> By: iluvblackwomen http://www.blackweb20.com/2010/01/20/popular-african-american-magazines-need-to-look-online-for-advertising-future/comment-page-1/#comment-33518 iluvblackwomen Thu, 21 Jan 2010 14:13:34 +0000 http://www.blackweb20.com/?p=11225#comment-33518 ha i say let the FAKE AFRICAN AMERICAN magazines die! Black Enterprise 2.0 Beta is doing well @AlfredEdmondJr gets it. I am so tired of talking about how to help these Brands that really and obviously "Dont Care about Black Readers/Black People" make way for the new New Media properties that do have audience and are serving them online! Have you all seen some the horrendous articles/blogs ESSENCE puts out and then that "Reggie Bush cover". Please let them eat dirt! There is no helping the purposefully ignorant ---Death of Black Media is upon us! But there is also Rebirth of Black Media via Social Media. ha i say let the FAKE AFRICAN AMERICAN magazines die! Black Enterprise 2.0 Beta is doing well @AlfredEdmondJr gets it. I am so tired of talking about how to help these Brands that really and obviously “Dont Care about Black Readers/Black People” make way for the new New Media properties that do have audience and are serving them online! Have you all seen some the horrendous articles/blogs ESSENCE puts out and then that “Reggie Bush cover”. Please let them eat dirt! There is no helping the purposefully ignorant —Death of Black Media is upon us! But there is also Rebirth of Black Media via Social Media.

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