What I love about the Internet is that just by moving from site to site you can uncover hidden gems. ( which is why I say any company that focuses too much on marketing instead of their online product is barking up the wrong tree). That is what happened when I came across TheCASHFLOW.com. The Cashflow is a mixture of start-up 101 advice and entrepreneur success stories. While you can find scores of mainstream sites and blogs on these topics, this site is solely focused on speaking to the Urban/Minority entrepreneur. It talks about real topics such creating your business plan , how to refine your idea and how to start your company on the cheap. The startups: getsmart section covers pretty much every area you need to think about when starting a company. It is refreshing to see a site created that realizes we need to have to these conversations to educate and encourage urban entrepreneurs to create and run their companies the right way. They also cover personal finance and investing tips as well which is key because if you can’t manage your own money then how can you manage your company’s cash flow.
We all need to see examples of success stories of people that ” look like us” to inspire us. Their answer for that is the Cashflow50 . A list of success stories of people from entertainment moguls to self made entrepreneurs. This is a good list but also the area of my only real critique of the site. There is already a strong belief in the urban community that the only way to “make” it is be an entertainer turned entrepreneur like Diddy or 50 cent. While I agree they both show great work ethic and initiative I believe we have to show a more diverse set of success stories that that our youth know that there are multiple ways to make your mark as an entrepreneur. Alot of those ways currently don’t cross their mind.
So with a nice mixture of tips, practical advice and success stories all with an urban slant, thecashflow is off to a good start.If you are thinking about taking the leap and starting your own business. I would give thecashflow a read and add it to your blogroll.
Audio with the Founder of thecashflow.com Magnus Greaves.