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Ford SYNC Goes Wi-Fi, Gets App Store

by Sherri L. Smith Ford SYNC Goes Wi-Fi, Gets App Store

Much has been said about Ford’s SYNC system. The in-car infotainment system is a joint development from Ford and Microsoft. Since it’s debut on members of Ford’s fleet including the Taurus, Lincoln MKS, and Mercury Sable it has received rave reviews.  2010 is shaping up to be a big year for the voice-activated system with a slew of announcements that have been made over the past couple of weeks.

The first announcement was Ford’s plans to open up its API to developers. Meaning that very soon SYNC could have its own app store. According to Engadget, students at the University of Michigan-Dearborn showed off two apps. The apps called FollowMe and SYNCcast allowed drivers to access internet radio and the navigation system with just the sound of the driver’s voice. It may not seem like that big a deal, but this is huge for anyone that’s ever had to fumble around with their GPS trying to key in a destination or attempted to change an internet radio station while the car is moving.

The next big news coming Ford’s way is SYNC’s mobile Wi-Fi system. According to the press release, the second generation of the SYNC system will be able to use a USB mobile broadband modem or air-card. By plugging in the card, users can turn their car into a rolling hotspot, capable of connecting mobile devices to the internet no matter where they are. Those worried about strange folks piggybacking of your car’s signal can breathe easy. The car’s default Wi-Fi security protocals runs on Stgandard WiFi Protected Access 2 (WPA2) meaning that users will have to use a randomly generated password to connect to the net and for every new device, the user must grant the new gizmo permission to connect.

presskit_10_MKS

The choice to use a USB drive was a smart move on Ford’s part. By choosing a dongle, it ensures that a user can use just about any USB device to connect. And to keep SYNC current, a simple software update could be pushed. So when we start transferring over to USB 3.0, SYNC users won’t have to be stuck using the slower 2.0 version.

Expanding mobile connectivity to the automobile is a no-brainer. As we become more engaged in our digital world with our ever increasing number of devices, people want the ability to be connected no matter what. This a big step for Ford in terms of technology and innovation, now let’s see if it can make people start buying American cars again.

Category: Auto-Tech | Tags: , , , , , , , , ,

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View Comments to “Ford SYNC Goes Wi-Fi, Gets App Store”

  • [...] Story By BlackWeb 2.0 We love technology and once again it looks as though Ford will be leading the industry for in-car innovation. Much has been said about Ford’s SYNC system. The in-car infotainment system is a joint development from Ford and Microsoft. Since it’s debut on members of Ford’s fleet including the Taurus, Lincoln MKS, and Mercury Sable it has received rave reviews. 2010 is shaping up to be a big year for the voice-activated system with a slew of announcements that have been made over the past couple of weeks. [...]

  • [...] What the iPad does is to provide a new norm for HCI. The metaphor of the Desktop Operating System was originally developed to make the interface of a personal computer more accessible to its core audience – namely office workers. The filing cabinet is used to access your documents and folders, all your icons were organised on your desktop and deleting files would move it to the trash can. However, as computers were popularised and grew in complexity and as the audience diversified, the desktop metaphor has become obsolete and actually works to hinder our understanding of a computer interface. Installing programs and plugging in devices can prove a chore and can sometimes be an absolute nightmare. In fact I would argue that the desktop metaphor no longer holds any meaning for digital natives, who have grown up unfamiliar with a world before broadband internet. The way they use computers has been defined by their interactions with services such as Facebook and YouTube, with tools such as Google and Wikipedia and devices such as the iPod Touch as demonstrated by the video above. But on the iPad, the process of finding, buying and downloading apps to conduct specific tasks will be second nature to many, because they are already so familiar with the process. This model has become so successful, that other companies have scrambled to launch their own app stores. Stores now exist for your Nintendo DSi, Android mobiles, Tv sets and your car. [...]

  • [...] into their stable of automobiles. The push towards technology began with the highly touted SYNC and MY Touch software. After improving the software to make drivers feel like they are interacting [...]

  • Ford is a big company and an old brand on the market. It seems that they are trying very hard to boost sales and attract the attention of potential customers with all they have. The case described here with Ford Sync is clearly a try from the company to attract some more customers, but my suggestion for them is to try eliminating some middle men from the business so they can lower the price for a car.
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    Ford NH

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