Comments on: Ad Supported Mixtapes: A New Media Model for Music

By: The Sniffer » Blog Archive » Trends: Social Media for the Big Guys;

The Sniffer » Blog Archive » Trends: Social Media for the Big Guys; — Sat, 19 Dec 2009 19:59:55 +0000

[...] Young mentions that Lupe Fiasco has a new mixtape which contains an ad for Hewlett Packard. (via Blackweb2.0). Your thoughts on ads with music? Standard Podcast: Play Now | Play in Popup | [...]

By: Wm_Tucker

Wm_Tucker — Wed, 16 Dec 2009 07:26:49 +0000

I experimented with ad-supported CDs a couple of years ago. Basically, the artist has to adhere to a strict budget to make it work — something that's not often compatible with the creation process. The other reality is the record label's business model has to switch from a retail, B2C strategy to B2B, similar to terrestrial radio & TV. The implications is you'd have to provide the content free to consumers.

By: LaSean Smith

LaSean Smith — Tue, 15 Dec 2009 21:14:46 +0000

You could treat it like an Internet radio stream (i.e. Pandora) and pay the original artist/label + publisher. That keeps it legal and no pre-negotiations would have to take place with the copyright owners (PA and SR) since there is already a compulsory license in place for this format.

http://en.wikipedia.org/wiki/Compulsory_license

By: LaSean Smith

LaSean Smith — Tue, 15 Dec 2009 15:14:46 +0000

By: MissMikelah

MissMikelah — Tue, 15 Dec 2009 03:57:22 +0000

So many artist mention products in songs, they should get paid for it. Too many artist promote products in their songs and what do they get…more free products. Good model, but like Jeremy said, may run into copyright problems.

By: markusrobinson

markusrobinson — Tue, 15 Dec 2009 03:26:30 +0000

Great point Jeremy. I'm not sure if advertising on a mixtape is equivalent, to the out right selling of mixtapes. I like you, would assume so. But I wonder if producers could benefit from this method too. Maybe the producers of Wayne's mixtape, could somehow share in the revenue or maybe being associated with Wayne's mixtape success could raise the producer's stock.

By: Jeremy Cee

Jeremy Cee — Tue, 15 Dec 2009 01:17:27 +0000

SHIT … COULDN'T have Lil Wayne … didn't mean to type “could have”

By: Jeremy Cee

Jeremy Cee — Tue, 15 Dec 2009 01:16:05 +0000

Wouldn't this completely lay waste the entire idea of mixtapes and get artists into a DJ Drama situation? You can't benefit commercially from someone else's beats. Selling ads against music that you don't have ALL the rights to, completely violates that.

I obviously don't know the copyright terms for every track that Lupe's including, he very well may have all "cleared" material from his circle of friends. However, you could have Lil Wayne DESTROYING the D.O.A. track and selling ads against it anymore than he can just go out and sell a CD at retail with that new version.

Am I wrong?

By: markusrobinson

markusrobinson — Mon, 14 Dec 2009 23:06:27 +0000

I agree, spammy is a no go. But keep in mind, that we have all now become accustom to getting what we want, when we want it, and for free. Whether it's ad supported or pirated. And since the Nine Inch Nails donation idea didn't work so well, ads just seem to be the necessary next step.

By: SethP

SethP — Mon, 14 Dec 2009 22:54:48 +0000

New Media? Who remembers Doo Wop's ad for Full Court back on 95 Live Pt. 1?
http://usershare.net/glj9owrsgat8