Of course, big media has a lot at stake and they will probably go to great lengths to protect their interests-whether its innovative stuff evidenced by your article, Hulu-like ventures, or this related piece (http://tinyurl.com/y9zc3g7) or whether they have to use that muscle to buy innovative firms that are too big of a threat to big media so that by vote they can tone the rhetoric down a tad.

Looking at it from another angle though there is one glaring weakness in new media-there seems to be too much noise. Everyone is shouting from their own platforms across to other people doing the same thing. This serves to undermine the integrity of the web as an objective source of information. What it boils down to is that there are no set in stone standards for disseminating information on the web. Instead what we have is something more like the Wild West.

So when big media firms begin to distribute premium content or syndicate premium content; while encouraging open standards-like your piece mentions then what it tells me is that they are beginning to attack that weakness of the online environment by bringing a sense of corporate media (order) to the table.

It is all a matter of adaptation I suppose. Thanks for the piece, BTW. Take care.

Of course, big media has a lot at stake and they will probably go to great lengths to protect their interests-whether its innovative stuff evidenced by your article, Hulu-like ventures, or this related piece (http://tinyurl.com/y9zc3g7) or whether they have to use that muscle to buy innovative firms that are too big of a threat to big media so that by vote they can tone the rhetoric down a tad.

Looking at it from another angle though there is one glaring weakness in new media-there seems to be too much noise. Everyone is shouting from their own platforms across to other people doing the same thing. This serves to undermine the integrity of the web as an objective source of information. What it boils down to is that there are no set in stone standards for disseminating information on the web. Instead what we have is something more like the Wild West.

So when big media firms begin to distribute premium content or syndicate premium content; while encouraging open standards-like your piece mentions then what it tells me is that they are beginning to attack that weakness of the online environment by bringing a sense of corporate media (order) to the table.

It is all a matter of adaptation I suppose. Thanks for the piece, BTW. Take care.

This post was mentioned on Twitter by urbanreporter: Magazine Publishers Team Up for Digital Distribution Venture: On the heels of Time Inc.’s digital magazine concept,… http://bit.ly/7ANG3s...

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