Target Market News to host 2009 African American Internet Marketing Summit

by Angela

November 16, 2009

Target Market News to host 2009 African American Internet Marketing Summit

The African-American Internet Summit is upon us again and last year proved to be lively from what I hear. The one day summit will be held this Thursday November 19th in Chicago at the Wyndham Hotel and has plans to have a heavy focus on internet marketing.

The Summit will examine how numerous Fortune 500 companies have effectively used digital platforms to reach African Americans including State Farm, AT&T, McDonalds, Toyota, American Airlines, Ford, Walmart and the U.S. Navy. Among the advertising agencies invited to participate and make presentations are UniWorld Group. GlobalHue, Sanders\Wingo, Burrell Communications, Vigilante and Carol H. Williams Advertising.

”Think of this as the 2.0 version of our 2008 Internet Summit,” said Ken Smikle, President of Target Market News. “We added marketing to the title because we’re putting an emphasis on how the Internet and digital platforms reach the $800 billion African American consumer market. With the boom in social media, there needs to be more dialogue on how marketers continue to explore and use the hundreds of targeted digital media platforms available. The financial opportunities are too great to ignore — especially in this economic climate.”

The issues that will be addressed by panels of experts at the Summit include:

- Case Studies of How Leading Companies Market to Blacks Consumers on the Net
- What the Latest Research Reveals About Internet Usage
- The Obama Factor: Internet Lessons For Savvy Marketers
- Marketing to African Americans Through Targeted Social Media
- What the Loss of RushmoreDrive.com Signals to Digital Platforms
- Engagement vs. Traffic: What National Advertisers Value Most
- How the Internet Empowers Black Women Consumers
- Are Local Advertisers Being Ignored as Revenue Opportunities?
- Digital Decisions: Is Your Content Audience or Advertiser Driven?
- How Black Media Has Incorporated and Adapted to the Web

I’m looking forward to speaking here and also hearing many of the presentations. There is still time to register if you are planning on attending. Registration will not be accepted onsite.

Category: News | Tags: african-american internet summit, ken smikle, target market news

IcemanBaldy

I'm planning to attend and looking forward to the event.

markusrobinson

I attended last year's summit and the information shared was invaluable. You're right, audio or video would've been nice, because there was so much information to consume. I tried my best to Tweet it last year, but Twitter couldn't do it justice. Maybe next year!?

Lynne d Johnson

As I said last year about this event, I wish that they would make it feel more like it was an Internet event. I look at their landing page and registration page and feel like it's an afterthought (the Web marketing of the event is I mean). Not dissing, because I know how hard it is to put together all of the pieces for an event, especially if you have limited resources. But I'd just love to see better brand integration, representation and marketing on this one, especially since it's the only conference of this type. Would also love to see exactly what the agenda will be...not just invited guest and topics, but the actual agenda, speaker bios, etc. like other events sites.

More than that thought, it would be nice to have audio or video from this event for those who can't make it. The webex version or something like that, as the rest of you stated. I'm sure there are loads of people who would be willing to pay for that type of service.

cliffmiller

Lynne I agree with you 100%. This has so much potential. I contacted TMN last year and suggested recording and marketing a digital version - no reply from TMN. Actuallly, the Internet Marketing component was a add-on this year - and still not the main focus of the event.

Angela Benton

I'll be there, would love to meet you in person. Also I agree they should stream the conference and charge a reduced registration fee. I actually recommended it, there is a company called VeePass that set's up everything for you including the credit card processing application. It just isn't a ply and play type of solution.