How to: Build Track-able Links for Google Analytics

November 5, 2009

Analyzing your websites traffic is a great way to determine how and where you should devote you efforts and resources to attract more traffic. Most analytics software provide the necessary tools to report this traffic information, but building a utm sourced link will help sort and organize your advertising campaigns. In this how to, I will show you how to use Google Analytics or a comparable analytic software to track the success of an online advertising campaign by passing basic information through the link. We will use the Google URL builder to build the link, and display this information in Google Analytics. Enjoy

Building an Trackable Link Google Analytics from blackweb20 on Vimeo.

Category: How-To, web 2.0 | Tags: analytics, google, How-To, link tracking, Links, tracking

Pam Perry, PR coach

Thank you. This is helpful to the authors I coach who are just getting into this sort of thing! Google is king. :) Thanks! http://bit.ly/pamfanpage HIT ME up!

Julius

very useful indeed. :) thanks for sharing.

Brian May

Good info. This is probably one of the biggest mistakes made in online advertising is not tracking links and other data. It's hard to improve your campaigns if you do not have tracking setup. Great post!

stuffgirlslike

Google are going to steal your keywords, or check which sites you own and are linking to each other., then they slap you hard.

Great tutorial, but be very leary of google.

Matt Cutts , went to a conference and told everyone who owns which web property.

Analytics is not really free, google uses that inforamation for its own commercial benefits, I would rather pay.

stingraysstudios

Yes I agree ...beware. I have attained a #1 front page position on google searches without doing ANY of this at all...rather by paying attention to the feedback & search keyword from my site tracker...& just distilling it all down to 2 words. Whatever, it works.

Angela Benton

Thanks for commenting, this tutorial isn't about SEO placement (which you are referring to in your comment) it is about tracking ad campaigns (and whatever else) by creating unique URL's and allowing the response rates to show in your Google Analytics dashboard.

Paul

Great video, this will help a lot of people understand their traffic during any marketing campaigns they have launched. Analysis is the key to increase your traffic.

Keep up the good work.