How To: Track your Reader’s Response using Google Website Optimizer and WordPress (Video)
A/B testing, it’s a technique used to track an audience’s response by comparing the success of different text, layouts, images and colors. This technique has been used in direct mail marketing for years, but now major technology companies like Google, Amazon, and Microsoft are using the technique prior to launching major website changes. Even bloggers [...]
Read MoreiLike and LaLa Pull the Strings Behind Major Music Initiatives
I’ve never really paid much attention to iLike or LaLa in the past, but it seems these two services are going to play an important role making music available to fans on the web, regardless of where they actually hang out. Myspace, Facebook, and Google are all using iLike and LaLa to power their latest music initiatives and expand their offerings.
Read MoreYouMedia Chicago in Action!
YouMedia Chicago is an innovative, 21st century learning space, housed at the Harold Washington Library, created to inspire collaboration and creativity among Chicago urban young adults as they work in groups on projects and learn vital digital media skills. I spent a brief moment in the YouMedia lab tonight, and let me tell you the design and setup of all the technology is really nice! And since Black Digerati is based in Chicago, we’re currently working on developing a relationship with the leadership at YouMedia to act as ‘technology mentors’ to some of the youth. More info on that to come, but in the meantime check out the video created by some of the youth as they tell the story of YouMedia:
Read MoreGlobal Grind Acquires CelebrityTweet.com
Russell Simmons @UncleRush announced via Twitter today that Global Grind had acquired celebrity twitter aggregation site CelebrityTweet.com. We’ve contacted them the get terms of the deal and will update if we hear back. He mentioned on Twitter that he thinks the site’s integration into Global Grind will help the property continue to grow. Developing…
Read MoreApple Proves a Mouse Can Be Magic
Apple has done it again. Amidst today’s announcements of updated iMacs and Macbooks, it was a mouse that stole the show. From being a top trending topic on Twitter to the approximately 651 articles to date, Apple’s new Magic Mouse has the techies buzzing and with good reason. Totally wireless and cool to look at, Magic Mouse is the first mouse to use Apple’s new Multi-Touch Technology.
Read More#BeatCancer Breaks Twitter Trends and Sets Guinness World Record
EVERYWHERE, a Social Media Marketing and Content Development firm based in Atlanta, GA set a record October 16-17th for the most widespread social network message in 24 hours. According to Radian6, the official online monitoring company, the phrase #BeatCancer set the record with 209,771 mentions on Twitter, Facebook and blog posts. This translates into an [...]
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