State Farm Launches Online Series Featuring Steve Harvey

Iconic comedian and “America’s funniest father” Bill Cosby introduced his project Cosnarati on Ustream (go here in case you missed it) and on other social platforms. And this week also marked the launch of Harvey Knows Best, a State Farm Insurance sponsored series of online animated shorts featuring comedian, host and author Steve Harvey.

The first in a series of 48 digital shorts launched this week. Each short is a vignette of Harvey ranting, raving and pontificating on some aspect of life in his signature comedic style and wit. Anyone familiar with the JibJab “Elf Yourself” campaign for Staples will note a similar use of digital with the Harvey Knows Best series, which is being promoted by SandersWingo, State Farm’s African American agency of record. Each video can be viewed on smartphones and on MP3 players. Take a gander: