Not only is doubleTwist trying their hardest to go against the grain and defy multimedia giant Apple, but they’re also looking to provide a service that many people will find useful. iTunes pretty much owns the market for buying music and other media online, but doubleTwist will soon be providing a competing application with most of the same features. The twist is that it’s powered by Amazon instead of Apple. It also supports a myriad of devices, including iPods.
Back in 1984 when Apple was just an upstart in a computer world owned and operated by IBM, they aired a commercial during the super bowl that many of us will never forget. At that time, the commercial symbolized Apple as the young upstart going against the tyrant, IBM. Now, using Apple’s own marketing genius against them, doubleTwist has created remake of the ad. This time, the iPod wearing drones are entranced by a dictator displayed on a huge screen who looks suspiciously like Steve Jobs. A woman wielding an axe with the doubleTwist logo as the blade breaks into the event and smashes the screen. This wasn’t the only time doubleTwist has challenged Apple.
It’s too early to know if the revolution will be a success, but if doubleTwist has it’s way, it will definitely be televised. Ever since the latest update of iTunes broke it entirely, I’ve been looking for an alternative. While there are a decent number of other applications that will sync with an iPod, none include an online store. iTunes seems hell-bent on user and device lock-in, which makes it pretty useless for many people. With doubleTwist, you can escape the tyranny of the iTunes store and sync your library with hundreds of devices.
doubleTwist offers a simple interface which is actually similar to iTunes. It’s the first application to bring Amazon’s extensive library to the desktop and is much easier to navigate than the website itself. The combination of easy access to Amazon’s catalogue with the doubleTwist attitude on giving users a choice should make for interesting results in the near future.Category: web 2.0 | Tags: amazon, apple, doubleTwist, itunes