Pepsi We Inspire Digital Campaign Targets Black Women
by Robin Caldwell
Pepsi has been aggressive lately in creating interesting and engaging digital content. The Will.i.am and L.M.F.A.O. collaboration (Pepsi Taps…Digital Remix Project) is one such effort. However, the brand’s latest project gives a major nod to African American women and is inspired by the growing popularity of mommy bloggers.
PepsiWeInspire.com is an interactive website and community for African American women that celebrates the bonds between women. And they are bringing the star power to inspire the rest of us to share our stories of beauty, laughter, joy, hope, wisdom and love.
Songstress Keyshia Cole, actresses Raven-Symone and Taraji P. Henson kick off the campaign by sharing stories that tug at the heartstrings as well as provide a forum much like blogging, where any woman can share their own stories. Queen Latifah and other celebrities will be joining the forum in the near future.
Pepsi is utilizing Facebook, ads in Essence and Black Enterprise and they will run spots on BET. PepsiWeInspire.com is a part of a bigger campaign RefreshEverything.com that endeavors to reinvigorate the positive and upbeat messages associated with the cola company.
Nichelle Stephens has been selected as the site community’s editor.
Category: Advertising, Digital Media, web 2.0 | Tags: Black Enterprise, Essence, Keyshia Cole, Nichelle Stephens, PepsiWeInspire.com, Queen Latifah, Raven-Symone, Refresh Everything, Taraji P. HensonDid you like this article? Share It!
Trudy says:
It’s nice to see cause related marketing… but it just seems all to convient these days. So first you didn’t want “blacks” and now you do? There’s the My Black is Beautiful campaign with Proctor and Gamble, then there is McDonalds 365black.com and of course the Sprite Step Off. Why is black the focus all of a sudden? It just seems very disingenuous.