Lynne d Johnson Appointed to Sr. VP at The Advertising Research Foundation

Robert Barocci, president and CEO of The Advertising Research Foundation (ARF) has announced the appointment of social media trailblazer Lynne d Johnson as senior vice president, social media.

In her new post, Ms. Johnson will focus on content, brand and social media development and strategy, and will spearhead the launch of the ARF Social Media Council, among many other key initiatives.

She comes to the ARF from FastCompany.com, where she served as senior editor/community director, overseeing both content and community functionality, as well as writing the Digital Media Diva blog, covering technology, media, marketing and the entertainment business.  Prior to that, her 10-year history of bringing together communities both online and offline includes similar leadership roles at Vibe and Spin magazines, as well as BlackPlanet.com.  In addition, as a consultant, she has worked with many Web and media properties on content, brand and social media development and strategy.

Disclosure:  Lynne d Johnson is also a supportive and active member of BlackWeb20.com’s advisory board.