Jay-Z the #1 Trending Artist on Twitter

To take a look at Jay-Z ’s trending reign on Twitter you’ll have to go back to June 5 when Jay-Z released Death of Autotunes track. We covered it here on the post “Jay-Z Kills AutoTune via Twitter with D.O.A.” Ever since then Jay-Z has been trending on Twitter longer than any other music artist. Jay hasn’t been trending every day since June 5 but every time a new announcement about the Blueprint 3 album was made he would crawl back to #1 trending on Twitter or reappear.

But in a time where trending topics on Twitter can just mean a lot of spam bots and people posting the trending keyword tweets to just to get more followers what does trending on Twitter mean for Jay-Z? There is no simple one answer but here are a few:

It means Jay-Z has a huge Twitter fan base

It means the bots love Jay-Z

It means people are excited about Jay-Z new album

It means …

Either way in a time where people talk about brand management and engagement if you where trying to monitor Jay-Z brand on Twitter I’m sure you would be pulling your hair out right about now. For example, when Jay-Z partnered with Rhapsody for a exclusive premiere of The Blueprint 3 all of the feedback on Twitter wasn’t positive and some were saying the album wasn’t living up to the hype. Personally I think it album is good and thoughtful and not filled with a bunch of hooks for radio play. It’s one of those albums that I think you have to listen to a few times to hear the lyrical genius that Jay-Z brings to the music industry.

I’ll let you be the judge of new album but let’s look at a three ways Jay-Z team is using Twitter and Facebook to promote the new album.

1. Rhapsody mp3 Twitter hashtag contest: “Listening to The Blueprint 3 by Jay-Z http://tinyurl.com/kt8fc7 #rhapsody”.

2. What’s is your favorite “Jay-Z lyric”? Hashtag tweets

3. Tons of Facebook Fanpage questions and contest

4. Using the Roc4Life.com Ning site along with Twitter for user generated content

So will all the tweets and reigning as the #1 trending artist on Twitter for all time lead to a breaking numbers in music sales? Only time will tell.

What do think about the new album?