BET’s Black College Tour 2009 Snags Big Tech Sponsors

BET Networks announced it has secured several partners in support of their award-winning 2009 Black College Tour, including such high-profile brands as Microsoft, Microsoft XBox, and Verizon Wireless. The 2009 BET Black College Tour, the largest and only tour of its kind, returns to 14 historically Black college and university campuses across the country for the eighth consecutive year. Together with its key marketing partners, BET will bring a day of entertainment, games, contests, product samples and consumer information exclusively for college students.

The BET Black College Tour is a highly impactful initiative on college campuses,” said Michelle Garner, Vice President of BET Consumer Engagement. “This year, we’ve expanded the range of partners and opportunities we’ll be presenting to the students to provide them with an even more engaging, relevant and lively school event.

In addition to the sponsored activities, BET Digital will engage the students in “Digital Karaoke,” BET Off-Channel Marketing will have a game tent to promote BET’s fall programming slate, and BET’s pro-social initiative Rap-It-Up will be onsite to provide free testing for HIV/AIDS. Inroads will be onsite to speak with students about internship opportunities at major companies.

The tour begins today at Miles College.

2009 Black College Tour Schedule

  Miles College                                        Wednesday, September 2

  Delaware State University                      Wednesday September 9

  Morgan State University                         Friday, September 11

  North Carolina A&T State University        Friday, September 18

  Alabama A&M University                       Friday, September 25

  Jackson State University                       Friday, October 2

  Fayetteville State University                   Wednesday, October 7

  Winston-Salem State University             Friday, October 16

  Florida A&M University                          Wednesday, October 21

  Grambling State University                     Friday, October 30

  Xavier University                                    Wednesday, November 4

  Southern University                               Friday, November 6

  Texas Southern University                     Wednesday, November 11

  Prairie View A&M University                   Friday, November 13