Freemium Your Content with Social Cord (audio)

When I first heard about Social Cord (via @waynesutton) the service which had been explained as being similar to “Cable for Social Networks” was immediately intriguing.  I visited the site and even read up on some articles via Venture Beat and Mashable, both of which didn’t do the service any justice (not so much Venture Beat, more so Mashable).  It wasn’t until I spoke with Founder David Dundas that I fully understood the company’s concept and opportunity it offers some publishers.  It just so happens the week we spoke was at the heat of an interweb debate on the most “elegant way to monetize content” on the web.

David Dundas, Founder of Social Cord

Simply put Social Cord is a self serve montetization platform for premium content for Twitter, Facebook, and websites in general.  The service bills directly to a mobile phone so no credit card is needed.  Unlike it’s closest competitors tipjoy, twitpub, and superchirp Social Cord works with or without Twitter.  Dundas explains Social Cord as being “ideal for media companies, music artists, social network app developers, and content creators who have an audience that they are interested in providing premium content to.”  Social Cord launched in Beta at the end of July and is currently looking for testers who are interested in monetizing their apps or Twitter streams.

Listen in on my quick but very detailed interview about Social Cord’s offerings (Social Cord Fan Clubs, TipCup, and Social Cord Alerts), their business model, and how content creatures can monetize outside of ad based models by offering premium content to niche audiences.  Enjoy!

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About the Author
Angela Benton is the Founder and Publisher of BlackWeb20.com. Her experience spans a variety of industries including consultative relationships with companies such as UPS, Bizjournals.com, Realestate.com, and Lendingtree.com.
See all posts by Angela.