Pharrell Williams Partners with Cornerstone in Branding Agency

Producer, songwriter Pharrell (who scored his first multi-platinum hit Rump Shaker for Teddy Riley at 17 years old) has a proven track record in business that has led him to forge a new partnership with Cornerstone Promotion, a NYC/LA-based branding agency specializing in the music industry. Cornerstone is considered an incredible force in digital media and marketing for artists and has worked with a number of R&B and hip hop acts in promoting everything from video to new music releases to artist branding to even mix-tape projects. In the partnership, Pharrell will head his own agency and hire his own staff. Read Billboard’s article, Brand Royalty, for more information on Pharrell and Cornerstone (who are on the cover of this issue). In this video, Pharrell discusses branding and marketing.