Brandon Lucas Named New VP and GM of BET Mobile

Brandon Lucas, the former executive director for business development at MySpace, has been hired as the new vice president and general manager of Black Entertainment Television (BET) Mobile.  Lucas reports directly to Denmark West, president of BET Digital Media, and is based in Los Angeles.As the head of BET Mobile, Lucas is responsible for driving the wireless business, strategy and partnerships for BET Networks. He will oversee the expansion and development of the BET Mobile division, and will also lead the creation of new business opportunities by leveraging BET Networks’ assets on the mobile platform.

“We are very happy to have Brandon lead BET Mobile. He is an industry veteran whose entrepreneurial spirit, vision and deal-making will be an invaluable asset to our company,” said West. “Our audience is made up of so many active and engaged mobile users. Brandon’s appointment reflects our commitment to making the BET brand and content accessible on any screen anytime, anywhere.”

The Harvard University graduate brings years of experience to the new position. During his first two years at MySpace, Lucas built partnerships with top U.S. wireless carriers, device manufacturers, SMS aggregators and ad networks, including Apple, Research In Motion, Microsoft, Nokia, AT&T and Verizon Wireless.