3 Ways To Increase Business Relevance Online

So you have just relaunched the new website online. Congratulations but don’t think your work is done. The internet is a very big place and being found on the internet is more than just Googling for your business name.

Today I take you through how to keep your business online interesting and relevant to website visitors.

1. Sell products online that compliment your brick and mortar business
2. Offer your expertise via a blog
3. Monitor search terms that get people to your site

Tips

Build relevance by writing about things people search for
Educate your website visitors about your industry
Your rank in Google increases when popular sites link to you

Resources
Google Blog search is a great way to find new information online
Google Trends will help you see what people are searching for each day online
Google Analytics will help you understand how people find and experience your site