LiveSteez and Lossip Enter Deadpool

If you woke up this morning expecting to browse Livesteez.com’s online videos, catch up on Latin or Chinese flavored gossip on Lossip.com and MingXingYao.com, don’t bother. All three sites were abruptly and without notice shutdown, sometime this week. Instead of a landing page with an official statement announcing the sites closure, Moguldom Media Group (MMG) the sites parent company and parent company of gossip power house Bossip.com, has instead opted to give their visitors the big F.U. by completely shutting down Lossip and MinXingYao, while redirecting Livesteez.com’s visitors to HipHopWired.com, the newest addition to the company’s lineup of sites.

While traffic at Lossip.com and MingXingYao.com has fluttered, making them obvious candidates for the dead pool, LiveSteez.com saw their traffic triple since the launch of their redesign in April according to Compete. LiveSteez.com’s sudden increase in traffic should have allowed the site to escape the dead pool, but one has to wonder whether increased bandwidth cost associated with streaming video, played a part in the company’s demise. LiveSteez.com’s traffic growth at the very least should have made the site a candidate for sale.

While we can only speculate about the reasoning surrounding the sites’ closure, one has to wonder whether or not Bossip.com, MMG’s flagship site, set the bar too high. MMG’s CEO Marve Frazier, in an April interview with Black Web 2.0, discussed how each site was run independently of one another. She went on to say that, “ [she] makes a point to treat each site as her children and not compare their growth or progress to each other, yet still doing whatever she can to nurture and support each site within the family. Well it seems as if the Jackson 3 never got out from under their brother’s shadow, and the company had to get their Joe Jackson on.