Comments on: Radio One Looks To The Internet To Boost Revenues

By: Radio One Hits the Internet « Radio 2020

Radio One Hits the Internet « Radio 2020 — Thu, 30 Jul 2009 11:00:45 +0000

[...] Cooper of Black Web 2.0, founder of the original Black Voices.com, seems to agree: The strategy makes sense. The company [...]

By: qui

qui — Thu, 30 Jul 2009 03:14:05 +0000

The leveraging on web properties and radio space is a good strategy given Radio One’s core assets.

The issue that I have here is that after looking at these cookie cutter sites, the web treatments are clearly missing a clear and distinctive content strategy that would make a user want to visit the site with any frequency.

As the web continues to move in the direction of niche, personalization and socialization, radio stations already have a core audience in place. They are in tune with the pulse of their respective community and I feel with some additional research - could extended their radio presence to the web in a very interesting way.

I understand economies of scale, but it looks to me like - someone just wanted to say “hey we got web sites you can put your ads on too” as opposed to building vehicles that would attract users and therefore ad revenue.

By: AO

AO — Thu, 30 Jul 2009 01:48:08 +0000

It seems companies are creating sites to reach scale for media buys instead of think about the audience that they will connect with. It is good RadioOne with be able to increase their ad inventory but how much do they understand the users of their websites and can they gather relevant data that differentiate their portal from others.

By: qui

qui — Wed, 29 Jul 2009 22:14:05 +0000

By: AO

AO — Wed, 29 Jul 2009 20:48:08 +0000

By: BlackAdAgencyGuy

BlackAdAgencyGuy — Wed, 29 Jul 2009 16:27:08 +0000

BlackPlanet is unfortunately a sinking ship and the problem with radio station sites is that consumers dont 'live' on/clammor to/return-often to radio station sites all that often. The best they can do with that is convince some their local clients who respect their local radio reach into giving them some additional budget to be on the radio site. The site's look good but they're all the same – that can be a win or lose in an advertiser's eyes depending on the vantage point (can be perceived as cookie cutter and not personalized to those local communities)

At least they're trying so hats off to that…they don't have much time left from what the press is showing:

The stock is at sub 60 cents and a report from Standard and Poor’s downgraded Radio One Inc.’s credit rating to CCC+ from B-, expressing concerns that one of Maryland’s largest minority-owned business might be overextend itself on its debts.
http://baltimore.bizjournals.com/baltimore/stor...

RadioOne makes money but burns through it at a much faster rate.

By: facebook-8910952

facebook-8910952 — Wed, 29 Jul 2009 15:11:56 +0000

don't forget Blackplanet and Radio One's digital arm Interactive One

By: HAS RADIO ONE HEARD ME? Company FINALLY Looks To The Internet To Boost Revenues | Black Web 2.0 | Radio Facts

Wed, 29 Jul 2009 13:33:18 +0000

[...] Radio One Looks To The Internet To Boost Revenues | Black Web 2.0. AKPC_IDS += “10277,”; [...]

By: Looking for AUTOMOTIVE? Yes, AUTOMOTIVE. It's all here!

Looking for AUTOMOTIVE? Yes, AUTOMOTIVE. It's all here! — Wed, 29 Jul 2009 12:53:53 +0000

[...] the original here: Radio One Looks To The Internet To Boost Revenues | Black Web 2.0 Share and [...]