Comments on: Traffic To theRoot.com Soars After Skip Gates’ Arrest http://www.blackweb20.com/2009/07/22/traffic-to-therootcom-soars-after-skip-gates-arrest/ The premier destination for African-American’s in Technology and New Media Fri, 19 Mar 2010 09:18:47 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Guest http://www.blackweb20.com/2009/07/22/traffic-to-therootcom-soars-after-skip-gates-arrest/comment-page-1/#comment-31491 Guest Fri, 14 Aug 2009 03:24:36 +0000 http://www.blackweb20.com/?p=5855#comment-31491 i think we need to be in better control of our attitudes and when we are not perfect then we need to man up and admit we overreact expecially when things are take to a level where it models to kids how to respond in similar situations. Our kids are already targets by some and so if they react inappropriately to police the outcome could be ugly (which we have seen over and over but we are too busy blaming and not addressing the root of the problem which is often the attitude whether racism is involved or not) WE can controlled the ignorance of another but we can control how we deal with it. The decision that we make to deal with it can make the situation worst or better. That is only part of the my issue, the other is this . . . We need to stop claiming every incident that involves more that one race a racially motivated incident. Many times it is completely obvious that race can not be identified as the reason a situation goes down but we seem to reach as far as possible to be seen a a victim. This is not good. it is not good for creating harmony between races and it is not good if people really want to rid the world of racism. Exaggerating highlight racism exists is not necessary. There will be plenty of true incidents to highlight. I don't understand why this is so hard to understand. i think we need to be in better control of our attitudes and when we are not perfect then we need to man up and admit we overreact expecially when things are take to a level where it models to kids how to respond in similar situations.

Our kids are already targets by some and so if they react inappropriately to police the outcome could be ugly (which we have seen over and over but we are too busy blaming and not addressing the root of the problem which is often the attitude whether racism is involved or not)

WE can controlled the ignorance of another but we can control how we deal with it. The decision that we make to deal with it can make the situation worst or better.

That is only part of the my issue, the other is this . . .

We need to stop claiming every incident that involves more that one race a racially motivated incident. Many times it is completely obvious that race can not be identified as the reason a situation goes down but we seem to reach as far as possible to be seen a a victim.

This is not good. it is not good for creating harmony between races and it is not good if people really want to rid the world of racism.

Exaggerating highlight racism exists is not necessary. There will be plenty of true incidents to highlight. I don’t understand why this is so hard to understand.

]]> By: Urban Media Mix: 7.29.09 – Foxxology Report http://www.blackweb20.com/2009/07/22/traffic-to-therootcom-soars-after-skip-gates-arrest/comment-page-1/#comment-31374 Urban Media Mix: 7.29.09 – Foxxology Report Wed, 29 Jul 2009 09:55:35 +0000 http://www.blackweb20.com/?p=5855#comment-31374 [...] Traffic To theRoot.com Soars After Skip Gates’ Arrest theRoot.com showed impressive editorial and marketing savvy with its coverage of the arrest Monday of Harvard University professor Henry Louis “Skip” Gates Jr. No surprise there. Gates, one of America’s preeminent scholars, started theRoot.com with Donald E. Graham, chief executive of the Washington Post Co. The affiliation with Gates helped theRoot offer some of the best coverage of the incident, which drew national headlines. The result was a huge spike in traffic for the site, which attracted more than 1 million unique visitors in June and figures to see that number grow. By mid-afternoon Tuesday, “the root” had become the 16th most searched phrase on Google, one of the best performances ever for an African-American oriented site. (BlackWeb2.0) [...] [...] Traffic To theRoot.com Soars After Skip Gates’ Arrest theRoot.com showed impressive editorial and marketing savvy with its coverage of the arrest Monday of Harvard University professor Henry Louis “Skip” Gates Jr. No surprise there. Gates, one of America’s preeminent scholars, started theRoot.com with Donald E. Graham, chief executive of the Washington Post Co. The affiliation with Gates helped theRoot offer some of the best coverage of the incident, which drew national headlines. The result was a huge spike in traffic for the site, which attracted more than 1 million unique visitors in June and figures to see that number grow. By mid-afternoon Tuesday, “the root” had become the 16th most searched phrase on Google, one of the best performances ever for an African-American oriented site. (BlackWeb2.0) [...]

]]> By: Adrian J. Hopkins http://www.blackweb20.com/2009/07/22/traffic-to-therootcom-soars-after-skip-gates-arrest/comment-page-1/#comment-33639 Adrian J. Hopkins Fri, 24 Jul 2009 01:21:15 +0000 http://www.blackweb20.com/?p=5855#comment-33639 Btw, Compete's analysis of The Root's traffic in the last 12 months: <a href="http://siteanalytics.compete.com/theroot.com/" rel="nofollow">http://siteanalytics.compete.com/theroot.com/</a> Btw, Compete's analysis of The Root's traffic in the last 12 months: http://siteanalytics.compete.com/theroot.com/

]]> By: Adrian J. Hopkins http://www.blackweb20.com/2009/07/22/traffic-to-therootcom-soars-after-skip-gates-arrest/comment-page-1/#comment-33638 Adrian J. Hopkins Fri, 24 Jul 2009 01:19:49 +0000 http://www.blackweb20.com/?p=5855#comment-33638 Great post, Barry, and great to see The Root being strategic in their handling of that rare moment.<br><br>How did you get that "more than 1 million unique visitors in June" stat? I've been keeping an eye on their traffic using <a href="http://Compete.com" rel="nofollow">Compete.com</a>, but haven't been able to cross-reference those numbers with a MediaMetrix or anything more 'official.' Compete had them at 400K UV in May so hitting 1M in June is pretty damn impressive. <br><br>If I were a betting man, I'd say that somewhere between MJ's death and their presence on Twitter (@therootbuzz - full disclosure: my homeboy writes it) lies the secret to that month-to-month surge. On Twitter, @therootbuzz has gone from 170 in its first month (March '09) to over 1,400 today - chart it here: <a href="http://ow.ly/huEM" rel="nofollow">http://ow.ly/huEM</a> Has anyone done any work around the impact Twitter has on media brands? Great post, Barry, and great to see The Root being strategic in their handling of that rare moment.

How did you get that “more than 1 million unique visitors in June” stat? I've been keeping an eye on their traffic using Compete.com, but haven't been able to cross-reference those numbers with a MediaMetrix or anything more 'official.' Compete had them at 400K UV in May so hitting 1M in June is pretty damn impressive.

If I were a betting man, I'd say that somewhere between MJ's death and their presence on Twitter (@therootbuzz – full disclosure: my homeboy writes it) lies the secret to that month-to-month surge. On Twitter, @therootbuzz has gone from 170 in its first month (March '09) to over 1,400 today – chart it here: http://ow.ly/huEM Has anyone done any work around the impact Twitter has on media brands?

]]> By: Adrian J. Hopkins http://www.blackweb20.com/2009/07/22/traffic-to-therootcom-soars-after-skip-gates-arrest/comment-page-1/#comment-31346 Adrian J. Hopkins Thu, 23 Jul 2009 20:21:15 +0000 http://www.blackweb20.com/?p=5855#comment-31346 Btw, Compete's analysis of The Root's traffic in the last 12 months: <a href="http://siteanalytics.compete.com/theroot.com/" rel="nofollow">http://siteanalytics.compete.com/theroot.com/</a> Btw, Compete's analysis of The Root's traffic in the last 12 months: http://siteanalytics.compete.com/theroot.com/

]]> By: Adrian J. Hopkins http://www.blackweb20.com/2009/07/22/traffic-to-therootcom-soars-after-skip-gates-arrest/comment-page-1/#comment-31345 Adrian J. Hopkins Thu, 23 Jul 2009 20:19:49 +0000 http://www.blackweb20.com/?p=5855#comment-31345 Great post, Barry, and great to see The Root being strategic in their handling of that rare moment.<br><br>How did you get that "more than 1 million unique visitors in June" stat? I've been keeping an eye on their traffic using <a href="http://Compete.com" rel="nofollow">Compete.com</a>, but haven't been able to cross-reference those numbers with a MediaMetrix or anything more 'official.' Compete had them at 400K UV in May so hitting 1M in June is pretty damn impressive. <br><br>If I were a betting man, I'd say that somewhere between MJ's death and their presence on Twitter (@therootbuzz - full disclosure: my homeboy writes it) lies the secret to that month-to-month surge. On Twitter, @therootbuzz has gone from 170 in its first month (March '09) to over 1,400 today - chart it here: <a href="http://ow.ly/huEM" rel="nofollow">http://ow.ly/huEM</a> Has anyone done any work around the impact Twitter has on media brands? Great post, Barry, and great to see The Root being strategic in their handling of that rare moment.

How did you get that “more than 1 million unique visitors in June” stat? I've been keeping an eye on their traffic using Compete.com, but haven't been able to cross-reference those numbers with a MediaMetrix or anything more 'official.' Compete had them at 400K UV in May so hitting 1M in June is pretty damn impressive.

If I were a betting man, I'd say that somewhere between MJ's death and their presence on Twitter (@therootbuzz – full disclosure: my homeboy writes it) lies the secret to that month-to-month surge. On Twitter, @therootbuzz has gone from 170 in its first month (March '09) to over 1,400 today – chart it here: http://ow.ly/huEM Has anyone done any work around the impact Twitter has on media brands?

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