Are you too busy to run a blog? Don’t think you have what it takes to create detailed and informed posts on a regular basis? Don’t feel like dealing with hosting or configuring some fancy blogging platform? So what. Posterous provides what is possibly the absolute simplest solution for you to get into blogging immediately. The key here is to use your Posterous blog more as a lifestream than your standard boring wall-of-text type of blog. This isn’t school and you’re not expected to write essays of specified length, but sometimes you do need an easy way to express a thought beyond 140 characters.
There is no sign-up required to get started with Posterous. All you need to do is email anything to firstname.lastname@example.org. The subject of the email will become the title of your very first Posterous blog post. The body will become the actual post. Also, feel free to attach any video, photos, audio or other types of files that you would like to include in your post. Posterous will reply with a link to your shiny new post. Go ahead and email Posterous now. I’ll wait…
Now that you have your site setup, let’s customize things a little. Creating a password and signing up is completely optional, but your blog will be a lot more useful if you do. Simply click the link in the welcome email to create an account and login. Once there, go to the Manage page and customize your address under Edit Settings (don’t forget to click Save).
Now, let’s visit the Autopost To Everywhere page. One of the most useful features of Posterous is the ability to have your posts automatically shared with about 20 different services including: FriendFeed, Twitter, YouTube, and Facebook. This page is where you will connect those other services. As with any tool that let’s you post to multiple services, be careful about creating duplicates. For instance, if your Twitter already posts to your Facebook, you probably don’t want Posterous posting to both.
Your blog is now ready for action. You have a customized URL and you’ve plugged it into your favorite social media services so that your friends will be able to see your posts instantly. You can always create new posts via email or by logging into the website, but you also have the option to use the awesome Posterous bookmarklet. Drag it to your toolbar and you’re good to go.
The next time you’re reading something online that you want to share, highlight any text you want to include as a quote and click your Posterous bookmarklet. Add your opinions or details in the comments section. The bookmarklet is very smart and will automatically grab photos and videos from the page. Choose which ones you’d like to include and hit Post.
Keep in mind that you can now also create posts from our mobile wherever you are and have them automatically shared with your entire social network across multiple services. Just add your mobile email to your account and send your stuff to email@example.com. Don’t forget to include photos and video. Ultimately, just be you and don’t steal anyone’s content.
If you want to get more advanced, you could set up a custom domain to remove the Posterous branding from your URL. Add Google Analytics to see what kind of traffic you’re getting. Feel free to share your Posterous URL in the comments.