AllHipHop.com Joins Forces with Track Entertainment

by rahsheen

July 6, 2009

AllHipHop.com Joins Forces with Track Entertainment

AllHipHop.com is the premiere online destination for urban news, lifestyle, and music content. Track Entertainment is an entertainment and media company that connects brands and consumers through events and digital programs. They have now joined forces to create a new urban division under Track Entertainment. If you visit Allhiphop.com, you may actually see the “Part of the Track Entertainment Media Group” line in the footer. Combining AllHipHop.com’s online influence with Track’s digital portfolio and twenty years of event marketing expertise will give advertisers access to more than 5 million monthly unique visitors and over 200 million page views. This partnership puts Track in charge of all advertising sales and event marketing opportunities for AllHipHop.com, including AllHipHop’s signature “AllHipHop Week” events.

“Choosing a competent strategic partner is always something that we are very diligent about. There is no doubt that Track Entertainment possesses all the necessary qualifications for us to expand our brand presence and offerings in the most low-cost and high impact manner. We’ve seen great improvements thus far as we introduce new products and services to our users, and we look forward to continued success with our new partners at Track Entertainment.” – Chuck Creekmur, CEO of AllHipHop.com

CEO of Track Entertainment, Andrew Fox says AllHipHop.com is “the perfect compliment” to their portfolio. ”With their online reach and unparalleled access to the urban trendsetting community and Track’s existing corporate relationships and execution capabilities, the remainder of 2009 should be very exciting for all of us.”

This partnership provides Track Entertainment with access to AllHipHop’s huge following, allowing them to “directly and authentically connect to this audience.” Advertising clients will be able to leverage this audience as well. Both Track Entertainment and AllHipHop.com probably stand to earn a lot of revenue by cooperating in this manner. It will be interesting to see what these new advertising campaigns will bring to this huge urban audience.

Category: web 2.0 | Tags: allhiphop.com, Track Entertainment

M.Wanzer

It's crazy how allhiphop has grown over the years. I've been reading their site since around 2001 and it never ceases to amaze me. Granted I think I am getting a little old for some of the things they talk about but hey I can't complain. This is a great look for them, and if you really look at their site, they have done a lot to integrate with more of the other web 2,0 services. They have a few tech hicups every now and again, as far as content not loading and stuff like that, but any site that gets that much traffic is going to have those problems. I think their next move should be to get a partnership going with ticketmaster, like Eventful did, that way they could get some money of the promotion that they give to the tours they talk about, if they are not already.

Clyde Smith

http://www.blackweb20.com/2008/05/13/radio-one-...

Makes you wonder about that 5 year, exclusive, multimillion dollar deal with Radio One.

Lynne d Johnson

Clyde I was thinking the exact same thing when I read this, "What happened to Interactive One deal?"

Allhiphop also recently did a deal with realcontentgroup for a mobile platform. I'm sure ads are being sold and served there as well bc that company is a full service shop.

There's some further reporting to be done here no doubt.