Voyage.tv is a community website that launched earlier this month. The focus is on lifestyle and travel interests. It boasts high-quality content, combining the visual depth of television and video with the interactivity of the web.
“Voyage recognizes that lifestyle interests such as food, shopping or wellness are important in defining who we are, and also happen to be primary drivers of luxury travel purchase,” said Michael McNabb, CEO of Voyage.
Voyage.tv’s tools and content support dreaming, learning, and sharing. Visualization is a huge factor in getting the things you want and Voyage makes it simple to mentally put yourself in fantastic destinations while providing you the options to make those dreams reality. The videos on the site range from interviews with local residents about the attractions available, to professionally done reviews of those attractions.
Not only can you select content from Voyage’s huge catalog of over 20,000 High-Definition clips, but you are encouraged to create your own travel videos and content. Voyage provides public access to their library of full-motion clips in addition to a library of stock photos and plans to add music in the near future. The goal being to encourage community involvement and, by allowing users to help create the content, you ensure that there is content available that they want to watch.
“Every feature on the site is designed to help consumers explore what interests them, ” said John Pasmore, President of Voyage. “For example, someone could go from viewing a spa program, to the video profile about that resort, to an article by a Resident Editor. Ultimately, that consumer may decide to take the final step and arrange their own getaway by booking it on our site.”
It’s obvious that quality was high on the list of priorities for the creators of Voyage.tv. Not only is the site nice to look at, but the video content is also on point. Unlike some other services that we wont name, it seems that Voyage also has their monetization strategy already locked in, making it simple for visitors to become customers. They also provide a list of 25 exclusive travel offers. If you’re into travelling or you plan to be in the future, you should definitely make Voyage.tv your next destination.
John Pasmore is the President of Voyages North America Inc. John has been creating content across platforms and managing media enterprises for over a decade. Prior to joining Voyages North America Inc., Pasmore served as the Managing Director of The Run Group, a experiential marketing agency based in New York City serving clients such as Anheuser Busch, Scion and Cingular/AT&T creating custom on and off-line activations for an array of marketing objectives.
From 1995 to 2004, John partnered with Russell Simmons (Def Jam Records) to create Oneworld Media, Inc and served as President of the Company. The company published Oneworld magazine which garnered awards for its Art Direction and ground breaking content, and secured a lucrative co-production partnership with Hearst Magazines. He created and served as Executive in Charge of Production for “Russell Simmons Oneworld Music Beat” television series which was co-produced with Warner Brothers Television and serves as Executive Producer of nContrast, a weekly entertainment program which currently airs in more than 15 million homes.