http://www.blackweb20.com/2009/07/02/audio-interview-with-president-of-burrell-digital-don-moore/ The premier destination for African-American’s in Technology and New Media Mon, 22 Mar 2010 04:31:23 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.blackweb20.com/2009/07/02/audio-interview-with-president-of-burrell-digital-don-moore/comment-page-1/#comment-34105 Mega Mon, 06 Jul 2009 20:45:19 +0000 http://www.blackweb20.com/?p=5404#comment-34105 Interestingly the vital role search will play as a key component in the Burrell Digital arsenal was touted primarily as an awareness building tactic. Bing, WolframAlpha were both mentioned, but isn't the fact that <a href="http://RushmoreDrive.com" rel="nofollow">RushmoreDrive.com</a> which was a targeted search property and Google - Mr. Moore's former firm were not discussed in this context. Google dominates the universe of SEM spends and RushmoreDrive had the potential to create the first targeted keyword bidding marketplace. Yes I understand the effort to break out of the pure microsite mentality, but it must be done with more fervor and with more innovation than I heard being eluded to in this interview. Surely there are other strategist who tuned in to this podcast that would agree. Interestingly the vital role search will play as a key component in the Burrell Digital arsenal was touted primarily as an awareness building tactic. Bing, WolframAlpha were both mentioned, but isn't the fact that RushmoreDrive.com which was a targeted search property and Google – Mr. Moore's former firm were not discussed in this context. Google dominates the universe of SEM spends and RushmoreDrive had the potential to create the first targeted keyword bidding marketplace. Yes I understand the effort to break out of the pure microsite mentality, but it must be done with more fervor and with more innovation than I heard being eluded to in this interview. Surely there are other strategist who tuned in to this podcast that would agree.

]]> http://www.blackweb20.com/2009/07/02/audio-interview-with-president-of-burrell-digital-don-moore/comment-page-1/#comment-31185 Mega Mon, 06 Jul 2009 15:45:19 +0000 http://www.blackweb20.com/?p=5404#comment-31185 Interestingly the vital role search will play as a key component in the Burrell Digital arsenal was touted primarily as an awareness building tactic. Bing, WolframAlpha were both mentioned, but isn't the fact that <a href="http://RushmoreDrive.com" rel="nofollow">RushmoreDrive.com</a> which was a targeted search property and Google - Mr. Moore's former firm were not discussed in this context. Google dominates the universe of SEM spends and RushmoreDrive had the potential to create the first targeted keyword bidding marketplace. Yes I understand the effort to break out of the pure microsite mentality, but it must be done with more fervor and with more innovation than I heard being eluded to in this interview. Surely there are other strategist who tuned in to this podcast that would agree. Interestingly the vital role search will play as a key component in the Burrell Digital arsenal was touted primarily as an awareness building tactic. Bing, WolframAlpha were both mentioned, but isn't the fact that RushmoreDrive.com which was a targeted search property and Google – Mr. Moore's former firm were not discussed in this context. Google dominates the universe of SEM spends and RushmoreDrive had the potential to create the first targeted keyword bidding marketplace. Yes I understand the effort to break out of the pure microsite mentality, but it must be done with more fervor and with more innovation than I heard being eluded to in this interview. Surely there are other strategist who tuned in to this podcast that would agree.

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