Audio: Interview with President of Burrell Digital Don Moore

July 2, 2009

In episode # 17 of the Black Web 2.0 Show, we talk to Don Moore, President of Burrell Digital; the newly formed interactive division of Burrell Communications. Don is a media industry veteran. Prior to his new role at Burrell, Don served as Google’s Agency Team Lead for the Central and Western US where he was responsible for the management of all multicultural agencies in the US, as well as two of the country’s largest independent Agencies. Prior to joining Google, Moore was the VP of Multicultural Sales for The Citadel (formerly ABC) Radio Network. He also launched the nation’s first Hispanic radio network which has now become one of the most successful franchises in the Citadel network portfolio. During his career, Mr. Moore has also worked with Clear Channel Communications and Johnson & Johnson.

In this interview we discussed Don’s new role as President of Burrell Digital. Don sheds light on Burrell Digital’s goals as well as the type of team he plans on building. Don also gives on information on how to partner with Burrell. Don also took out time to share his thoughts on the role mobile and social media will play in future campaigns as well as his philosophies on small to mid-size sites. Enjoy!!

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Category: Digital Media, Podcast, web 2.0 | Tags: Burrell Communications, burrell digital, don moore

Mega

Interestingly the vital role search will play as a key component in the Burrell Digital arsenal was touted primarily as an awareness building tactic. Bing, WolframAlpha were both mentioned, but isn't the fact that RushmoreDrive.com which was a targeted search property and Google - Mr. Moore's former firm were not discussed in this context. Google dominates the universe of SEM spends and RushmoreDrive had the potential to create the first targeted keyword bidding marketplace. Yes I understand the effort to break out of the pure microsite mentality, but it must be done with more fervor and with more innovation than I heard being eluded to in this interview. Surely there are other strategist who tuned in to this podcast that would agree.