James Andrews leaves Ketchum Digital to launch EVERYWHERE

June 29, 2009

James Andrews, Vice President of Ketchum Digital has left his post to strike out on his own. James, along with his two co-founders Danica Kombol, a former VP at Ketchum, and Tamara Knechtel, formerly SVP of Operations at Radio One, has announced the launch of EVERYWHERE, a social media communications and content development company. The company will focus on brands and individuals/celebrities, and offer a range of services including Social Media Strategy, Online Content Development, Company Social Media Governance, Digital PR, Web/Social Media Development, and Online Community Development and Monitoring. Everywhere has already secured investors and has landed three substantial clients; Delta, legendary actress Jane Fonda and Hip-Hop rapper/producer Jermaine Durpri.
James is no stranger to interactive/new media, in his position with Ketchum; James oversaw the Ketchum Digital Atlanta office with a primary focus on social media strategy. Some of his clients included Monster.com, Newell Rubbermaid, Geek Squad, and FedEx. Prior to his work with Ketchum, James has worked in the area of interactive/new media and non-traditional marketing for 15 years holding senior titles at Columbia Records, Ecko Unlimited, UBO and Isobar/Carat. His experience with brands such as Current TV, Sprite, Vibe Magazine and Proctor & Gamble places him in a unique category of executives that understand the convergence of both new media, content and digital lifestyle.

Check out James’ CNN Interview about Social Media:

Category: Startups, Strategy, social media, web 2.0 | Tags: beeverywhere, everywhere, james andrews

Chris55

As a digital entrepreneur who made the leap 6 years ago, let me say that leaving a position with a rolodex and some early high-profile clientele is fine for the first 2-3 years. After that, sustaining a profitable business beyond managing hired technical staff can be challenging (and not a business floated on savings and friend-vestors). As a software engineer who later obtained business training, I have seen so many quasi-technical business principles (you know, those that can write a macro in Microsoft Excel or embed a video in Adobe Dreamweaver) launch web sites and SaaS plumbing and then sit impatiently for revenue and the black. All the time reliant upon the technical tit of IT staff to sustain infrastructure and continue to innovate (both in hardware and software). Unfortunately, the clock ticks and pay checks need to be written.

I sincerely wish James the best in his new endeavor but as Barak says, "...we need people to invent things again!" The Chinese and Indians are not inventing around spreadsheets, MS Powerpoint slides and me-too business models. They are inventing around algorithms, data structures, nano technology and the like. This is the entrepreneurial granularity we need to convey to the Black Web 2.0 generation and celebrate. Best wishes!

James Harris

James Andrew is a POWER PLAYER. Few do it better. We should all take note of James and his partners move from the "Plantation" to the work their own fields.

To Everywhere - much respect and God's speed.

James Harris
CEO and Chief Storyteller
Elemental Interactive / ListenShare

Lauren

I never get what he does. I have only seen him name drop celebrities and do webcast via Twitter. Nothing notable or agency worthy. But, I am excited for him and will be looking to see what he does past his video/webcast and talk about his celebrity friends.

facebook-706665238

Lauren-I'm reachable at anytime to let you know what we do. Yes I do have celeb friends but I actually do work! james@beeverywhere.tv.....

James-Thanks for the support. God is in all of this