Is the process of registering a username on Facebook going to be easier? Let’s explore this step-by-step:

1. Read the Facebook Blog for the details. The devil is in the details here. It’s not as simple as taking your profile name and registering it. (Have you ever known Facebook to do anything simply?!) So READ THE BLOG FIRST.
2. At 12:01 a.m. (EDT), Saturday you can then go to Facebook’s username registration page to CHOOSE your username. The operative word here is “choose.” Facebook will offer you a few names and you’re given the option to choose one of their selections or choose one of your own. That’s why it’s imperative to read the blog first.  I suspect I’ll have a special time at selecting a username given there are seven pages of Robin Caldwells in the Facebook search.
3. Think before setting your username because after you choose, it’s a done deal.

Facebook has a FAQ page you can reference for answers on intellectual property and general Facebook procedures involving usernames. Also, if you administer a Facebook page, they provide special instructions for you HERE. And if you have questions about trademarked names and brands, go HERE to contact Facebook directly.

Historically, Facebook has been vague about their terms of use and what they deem offensive and violations of their policies. This is no exception. What isn’t clear in all of the reading they provide is the topic of username choice. Is Facebook limiting the user in its selection choices? Can I identify my profile with my given name or my business name? I’m sure by tomorrow this time their blog will be flooded with complaints and feedback that will answer my questions. (I’m also kind of scared of the “even more ways to use” my username Facebook plans to offer in the future; aren’t you?)