@insider – if you say so man. Cant argue with what you think u know (smile)….shouldnt call other brothas and sistas 'jokes' though — it gets us no where (typical for this site though….go get a job in the department and show them up then — better yet start an agency and walk into one of Burrell's Fortune 100 client's exec offices and do your thang and steal them away)

If some of you sat and educated yourselves about the histories of pioneering companies like these you would have a much better appreciation for the trade of advertising and a deep reverence for the journey that firms like that have traveled which has given so many of us opportunities in advertising/marketing from both a viable consumer and professional perspective.

Build up/applaud efforts — dont tear down.

This new hire is a joke and so is Burrell. They will continue to give ad dollars to the same 5 brands and try anything to try to act like they are still above water when they have about 1 more left before they are over. Believe that.

I agree Burrell has produced some fairly innovative campaigns, including the Toyota Yaris microsites (I believe it was the Yaris), but my understanding is that in the past Burrell has had to rely fairly heavily on outside consulting, to author, design, and develop some of these campaigns. Maybe Mr. Moore's hiring is an attempt to build a stronger internal interactive department.

@insider – if you say so man. Cant argue with what you think u know (smile)….shouldnt call other brothas and sistas 'jokes' though — it gets us no where (typical for this site though….go get a job in the department and show them up then — better yet start an agency and walk into one of Burrell's Fortune 100 client's exec offices and do your thang and steal them away)

If some of you sat and educated yourselves about the histories of pioneering companies like these you would have a much better appreciation for the trade of advertising and a deep reverence for the journey that firms like that have traveled which has given so many of us opportunities in advertising/marketing from both a viable consumer and professional perspective.

Build up/applaud efforts — dont tear down.

This new hire is a joke and so is Burrell. They will continue to give ad dollars to the same 5 brands and try anything to try to act like they are still above water when they have about 1 more left before they are over. Believe that.

I agree Burrell has produced some fairly innovative campaigns, including the Toyota Yaris microsites (I believe it was the Yaris), but my understanding is that in the past Burrell has had to rely fairly heavily on outside consulting, to author, design, and develop some of these campaigns. Maybe Mr. Moore's hiring is an attempt to build a stronger internal interactive department.