Quantcast Update: Johnny Taylor Resigns as CEO of RushmoreDrive | Black Web 2.0

Update: Johnny Taylor Resigns as CEO of RushmoreDrive

By Markus Robinson | Tue, Jun 9, 2009 8:30 am

Update: Johnny Taylor Resigns as CEO of RushmoreDrive

Johnny Taylor CEO of Rushmore Drive has abruptly announced his resignation effective immediately as CEO of Rushmore Drive. Taylor’s resignation comes off the heels of a sales negotiation with an undisclosed company to buy Rushmore Drive, which was later rejected by IAC executives. In a letter forwarded to Black Web 2.0 Taylor states:

As you all know, I’ve been working around the clock on a deal to sell RushmoreDrive.com to another company interested in the search business. We were very fortunate to have found a buyer who was willing to pay a good price, but IAC was unwilling to accept the terms.

When IAC decided not to accept the offer, I made a decision to leave my position and to take a much overdue break.

We reached out to Rushmore Drive to confirm the position changes, and have yet to receive a response.

Taylor’s departure may have some major implications on the already struggling company. We’ve heard some chatter of other Rushmore Drive employee departures, but have yet to confirm. Something tells me that this is only beginning of the Rushmore Drive saga. We will keep you posted.

**Update**

We hate reporting on speculation, but we thought this was worth sharing. It has come to our attention that Rushmore Drive’s attempted sale might have been to Sahara Media owner of Honey Magazine. We reached out to Sahara Media, who did not confirm nor deny the reports. Without sharing any particulars, a Sahara media spokesperson stated, “Sahara is always looking for potential business.” The representative went on to say that “they do see the potential in Rushmore Drive”.

Though this is not a clear admission of a negotiation, it does prove that Rushmore Drive has peaked some interest. We will report as we get more information.

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  • Interesting! I want more details on who the buyers were and why in the market would IAC turn down an offer for company that wasn't making any money. BlackWeb20.com you've done it again breaking the story that's important to the black tech community.

    What is really going on? There's more to this story.
  • Geebon
    It's only a matter of time before IAC shuts down the entire operation. I had high hopes for RushmoreDrive.com another black company bites the dust.
  • BlaqList
    I'm sure Taylor will re-group and land on his feet. It has to be hard for his team who's still working at RushmoreDrive.com. I wonder what his next move will be?
  • BlackSearchNerd
    This is great opportunity for someone to take this company and fulfill its promise of being a black search engine that gives more importance to black content or website. Not sure if there is a future for RD but if someone can get this right they have a heck of an opportunity.
  • Andrew
    On Rushmore Drive: This is not a surprise. It was only a matter of time

    On Sahara Media: I'm sorry Sahara Media - Honey is a flop and a joke. I can't believe they even wanted to buy them and someone was taking them serious.
  • Thoughts...
  • If Rushmore is a "niche," how did IAC expect to manage it without cannibalizing parts of its audiences on other IAC properties? How could it effectively leverage its other properties and their solutions (e.g. CitySearch and now UrbanSpoon) without simply playing a shell game? Similarly, if it sells the property, what will stop competitors from leveraging the platform to steal marketshare from IAC via multiple "niche" communities? That reality may be a part of IAC's valuation--a premium must be paid to possibly weaken its core. Furthermore, Rushmore isn't a content site, it is a functionality that can be leveraged across many content sites, but content is still required.

    Pleas for niche content media to remain niche owned may not just be political begging or maneuvering--it may be good economics? I suspect TheRoot.com and TheGriot.com will face similar fates notwithstanding their seemingly good intentions. Does anyone believe that long-term, high quality niche media requires a long-term commitment from niche community owners?

    emcquiller@myblacknetworks.com
    www.MyBlackNetworks.com
  • I think you are right -- IAC spent way too much money on RDrive, launch party? 35 employees? ridiculous.

    I don't think any of these new AA-targeted sites will do well, b/c they simply aren't organically grown properties with an eye on minimizing costs.
  • Ian
    @ Afrolantic. It was smart to turn Sahara Media down. After doing some research they (Sahara Media) don't have any successful ventures. This is there website: www.honeymag.com. It gets less than 5K hits per month (not quantified and stats don't come up on quantcast.com) and is probably bringing in less that $500 (if that) in ad revenue monthly. It would have been an even dumber decision on the IAC's part to sell to them.

    With Rushmore and even Sahara's property Honey (after seeing their 10 million deal that I don't believe) - they need to just cut losses and die.
  • afrolantic
    Thanks for the clarification.
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