Celeb 2.0

Jay-Z Kills AutoTune via Twitter with D.O.A.

If you were on twitter after their scheduled maintenance on Friday then you probably saw that Jay-Z was the number one trending topic.

(21) Jay-z - Twitter Search

If you’re still wondering why it’s because of the release of his new song called Death of Autotune aka D.O.A. for his upcoming album Blueprint 3 that will be released on the eighth anniversary of the original album, September 11th. While the track comes with mixed reviews (not sure how) here is a quick snapshot of the song’s acceptance via Twitter:

Twitter / Brandon Thompson: Autotune has just died. Th ...

Twitter / Mistah F.A.B.: THIS JAY-Z SONG IS SO WEAK ...

This definitely shows the diversity of Twitter users these days, back in 2006 and 2007 you could find a handful of African-Americans using twitter.  But I digress.  I’m sure the track was released and expected to hit all the usual music industry online hot spots, mainly blogs and discussion forums, and it is clear Jay-z’s camp felt the need to give in to some social media distribution by adding it to his Facebook Fan Page earlier today.

jayzfacebook

But what is most interesting is the buzz it has gotten on Twitter considering he has yet to publicly adopt the tool, like other celebs.  Makes you wonder if he values Facebook more than Twitter especially since many have yet to “get” Twitter and how it can be useful.  There are a few Jay-Z twitter accounts; @Jayz (fake), @S_C_  , and @JayZofficial; none of which are official or have been verified.  Many celebs, including Mr. West, have had bones to pick with Twitter because of the level of unauthorized impersonation on the site.  Twitter recently announced they are moving to incorporate verified accounts.

If you have yet to listen to the track here’s a few places I found it last night where you can either listen, download, or join in on the conversation:

Death of Autotune D.O.A. track was on youtube [link]

The Funkmaster Flex Hot97 premiere video on Youtube from the studio [link]
Death of Autotune on Blip.fm [link]
Various music blogs providing links to download an .mp3 version of the track.[link]

Jay-Z  #1 trending word on twitter Friday night and continues to be in the top ten on Saturday.  What do you think created the buzz across the social web; the fact that it is a Jay-z song or the fact that he is killing Autotune?
Let us know your thoughts in the comments.

17 Comments

Comments

They'd been playing it here in NYC all weekend non-stop. The buzz is definitely cuz it's Jay-Z. I've been looking forward to the death of autotune for a while, at least in the way it's being used.

franciscoizaisjunior says:

o jay z e foda munto zuca melor cantor de hip hop qe eu ja vi

jaybates says:

http://twitter.com/jayz_official Thats the real Jayz page.. Kanye RT him b4.

jaybates says:

http://twitter.com/jayz_official Thats the real Jayz page.. Kanye RT him b4.

jaybates says:

http://twitter.com/jayz_official Thats the real Jayz page.. Kanye RT him b4.

Darlene says:

I want Jigga to get with the Roots! There is no band out there like them. It's nice to see an experienced rapper get with live music. More need to do it. Take it back to the ol' school J – I feel you!

True Dat says:

Jay- Went hard on that song! Check the lyrics here: Jay-Z Death of Autotune Lyrics

I finally heard the track yesterday. They'd been playing it here in NYC all weekend non-stop. The buzz is definitely cuz it's Jay-Z. I've been looking forward to the death of autotune for a while, at least in the way it's being used. It's interesting though, he's taking shots at his baby brother in this by talking about autotune usage in hiphop, skinny jeans, and wearing bright colors. But then he turns around and gives him props in the song. Interesting.

truth says:

I love the song

and ofcourse the buzz is because it's jay-z
if anyone else made it people wouldn't care but jay new singles always makes some type of buzz and since this is the most controversal topic he's made in years put two and two and a huge buzz is what you get

sam says:

The twitter account S_C_ is the real Jay

jay-z gave distribution a whole new meaning yesterday (and today). We definitely need to pay attention.

Wayne Sutton says:

HA, Markus I take it you like the track too?

Kino Creed says:

For those of you who dont know is that J just broke, and went independent, and now he puts out music on the internet, its a marketing ploy. But its whatever you have to do. In my opinion? I dig it… Souljaboy, no matter what people say about him or his music, he uses the internet to his full advantage. Here's some food for thought you cant bootleg a ringtone….

markusrobinson says:

Get'em Jay!

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