Change is Good

Heraclitus said, “The only constant in life is change”, and with so much going on in the world today, many of us have become quite familiar with it.  Sometimes we associate dramatic change with anxiety, frustration, and other less desirable emotions, but what we’ve decided to do here at Black Web 2.0 is learn to embrace change. CHANGE IS GOOD!  Change to us means progress and exciting things to come, which is why I am so excited to announce some of our changes here at Black Web 2.0.  You’ll visibly notice new faces and voices here but what may not be as visible is a new addition to the team.  Robin Caldwell was recently added to the team as Managing Editor, we are all very excited about it and think her background and passion for what we are doing here is an awesome addition.

You may have already noticed that we are testing out a new ad network many of you know called Video Egg (more about them and what they do here).  The ads that you may see as a microbar across the top of the site and in the 300×250 slot are video ads that only disrupt your experience if you interact with it.  I happen to think this is a great compromise not to mention the execution on these experiences are top notch.  They are measured by CPE (Cost per Engagement) and we plan to write about our experiences with it here in about a month so you can decide if it is something worth trying for your own site.

Lastly, but certainly not least you’ll notice here, and across the web, promotions for a new offering we are testing called STR8 Talk.  STR8 Talk will include what we are calling conversations as classes, seminars, and advice via video from industry experts, entrepreneurs, and executives.  Some of the content we plan to produce here will be free.  Some won’t.  Some of the content will be advanced and many of you here may benefit from it.  Some won’t and will be for those just getting involved in the web.  The overall goal is to offer something that will help us all be more successful in what we are doing from those who have had successes in the past or present.  We’d very much like for these conversations to be actual conversations in addition to learning and want to give you the ability to ask specific questions to the individuals who will be participating.  The first conversation is called ‘How to Listen to Your Customers Online,’ you can find out more about it here.

As always thanks for your support in what we are doing and growing with us.  I am looking forward to your feedback on what we are doing as well as your suggestions!

Cheers,

Angela