Vibe Media Group Launches New Print and Online Properties

While some media companies are avoiding print, Vibe Media Group, parent company of Vibe Magazine,  is embracing it. Coming off the heels of Vibe’s all-time best-selling cover featuring Chris Brown and Rihanna, Vibe announced today that they will launch a new entertainment and celebrity focused magazine entitled The Most!. The $4.99 magazine, slated to hit news stands July 16th, will be accompanied by a corresponding blog, themostmag.com, debuting two weeks early (June 1st).
The Most! will feature celebrity fashion, lifestyle, red-carpet moments, travel, and news. The site will also review multiculturally-oriented television, DVDs, films, and book properties.

According to the press release:

The Most! will fill a void at the newsstand by reflecting Vibe’s commitment to urban style, celebrity, beauty and culture through a more tabloid-themed publication. A purely lifestyle and celebrity magazine featuring some of the most trendsetting stars in the world, The Most! is “urban” with pride and mega style.

“We are excited to launch a fun, innovative media vehicle — both online and on newsstands. We believe there is a sweet spot in the consumer and advertiser marketplace for THE MOST! Advertisers across many categories are anxious to see this debut and we are proud to have leading brands from automotive, telecom, personal grooming and fashion industries in our launch issue,” says VIBE Publisher Edgar Hernandez.

“THE MOST! has an adventurous, fun spirit. Our goal with THE MOST! is to give our readers ‘the most’ of what they crave,” says Danyel Smith, Editor-in-Chief of VIBE/Vice President/Editorial Director of VIBE Media Group, and Founder of THE MOST!