Comments on: Ypulse Guest Post: The New Urban http://www.blackweb20.com/2009/05/08/ypulse-guest-post-the-new-urban/ The premier destination for African-American’s in Technology and New Media Mon, 13 Feb 2012 18:10:41 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Guest http://www.blackweb20.com/2009/05/08/ypulse-guest-post-the-new-urban/comment-page-1/#comment-32187 Guest Sun, 27 Sep 2009 02:01:57 +0000 http://www.blackweb20.com/?p=4310#comment-32187 Support of the Lou Zhu, Lou Zhu worked hard Signature-------------------------------------------------------------------------------------------------------------------- Nothing is impossible for a willing heart. <a href="http://www.uggshelf.com/Classic-Cardy/View-all-products.html" rel="nofollow">ugg classic cardy</a> Support of the Lou Zhu, Lou Zhu worked hard
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]]> By: Elbert McQuiller http://www.blackweb20.com/2009/05/08/ypulse-guest-post-the-new-urban/comment-page-1/#comment-34038 Elbert McQuiller Fri, 08 May 2009 21:34:02 +0000 http://www.blackweb20.com/?p=4310#comment-34038 You are partially correct when you state that it doesn't matter "as long as we know who it is specifically that we are targeting." I say "partially" because this statement seems biased towards the intent of a marketer as opposed to the demands of a consumer. Of course, it takes two to tango, so successful "marketers" will discover the relationship. This is slightly more problematic, but still true, for marketers of ideas as opposed to those strictly selling goods or services.<br>Culture is intrinically about ideas and values. Too few marketers bother to fully define what that means for their brands--even when focusing on vertical markets that are clearly linked to cultures and communities. Even financially successful brands are under leveraged when they fail to clearly define the relationship between the two. "Urban" or "African-American" are just labels until we supply them with meaning and deliver our message in way that is likely to connect with an individual already waiting to consume it. <br><br>Elbert E. McQuiller<br>emcquiller@myblacknetworks<br><a href="http://www.MyBlackNetworks.com" rel="nofollow">www.MyBlackNetworks.com</a><br>Because MyBlack is the New Black You are partially correct when you state that it doesn't matter “as long as we know who it is specifically that we are targeting.” I say “partially” because this statement seems biased towards the intent of a marketer as opposed to the demands of a consumer. Of course, it takes two to tango, so successful “marketers” will discover the relationship. This is slightly more problematic, but still true, for marketers of ideas as opposed to those strictly selling goods or services.
Culture is intrinically about ideas and values. Too few marketers bother to fully define what that means for their brands–even when focusing on vertical markets that are clearly linked to cultures and communities. Even financially successful brands are under leveraged when they fail to clearly define the relationship between the two. “Urban” or “African-American” are just labels until we supply them with meaning and deliver our message in way that is likely to connect with an individual already waiting to consume it.

Elbert E. McQuiller
emcquiller@myblacknetworks
http://www.MyBlackNetworks.com
Because MyBlack is the New Black

]]> By: Elbert McQuiller http://www.blackweb20.com/2009/05/08/ypulse-guest-post-the-new-urban/comment-page-1/#comment-30708 Elbert McQuiller Fri, 08 May 2009 17:34:02 +0000 http://www.blackweb20.com/?p=4310#comment-30708 You are partially correct when you state that it doesn't matter "as long as we know who it is specifically that we are targeting." I say "partially" because this statement seems biased towards the intent of a marketer as opposed to the demands of a consumer. Of course, it takes two to tango, so successful "marketers" will discover the relationship. This is slightly more problematic, but still true, for marketers of ideas as opposed to those strictly selling goods or services.<br>Culture is intrinically about ideas and values. Too few marketers bother to fully define what that means for their brands--even when focusing on vertical markets that are clearly linked to cultures and communities. Even financially successful brands are under leveraged when they fail to clearly define the relationship between the two. "Urban" or "African-American" are just labels until we supply them with meaning and deliver our message in way that is likely to connect with an individual already waiting to consume it. <br><br>Elbert E. McQuiller<br>emcquiller@myblacknetworks<br><a href="http://www.MyBlackNetworks.com" rel="nofollow">www.MyBlackNetworks.com</a><br>Because MyBlack is the New Black You are partially correct when you state that it doesn't matter “as long as we know who it is specifically that we are targeting.” I say “partially” because this statement seems biased towards the intent of a marketer as opposed to the demands of a consumer. Of course, it takes two to tango, so successful “marketers” will discover the relationship. This is slightly more problematic, but still true, for marketers of ideas as opposed to those strictly selling goods or services.
Culture is intrinically about ideas and values. Too few marketers bother to fully define what that means for their brands–even when focusing on vertical markets that are clearly linked to cultures and communities. Even financially successful brands are under leveraged when they fail to clearly define the relationship between the two. “Urban” or “African-American” are just labels until we supply them with meaning and deliver our message in way that is likely to connect with an individual already waiting to consume it.

Elbert E. McQuiller
emcquiller@myblacknetworks
http://www.MyBlackNetworks.com
Because MyBlack is the New Black

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