Comments on: Big Box Black History http://www.blackweb20.com/2009/02/19/big-box-black-history/ The premier destination for African-American’s in Technology and New Media Sun, 21 Mar 2010 01:19:51 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: BlackAgencyGuy http://www.blackweb20.com/2009/02/19/big-box-black-history/comment-page-1/#comment-33978 BlackAgencyGuy Sat, 21 Feb 2009 23:08:10 +0000 http://www.blackweb20.com/?p=2792#comment-33978 The execution on myspace looks good but the demo of the folks on the video don't speak well to the AA audience that is using myspace the most. Also at only 6400ish friend opt ins compared to the millions of black profiles on myspace -- its far far far far from an tactical success (more of an art/design success in my opinion).<br><br>MySpace custom page executions are for the most part 'wowser' ideas to wow clients that really don't create a lot in the way of measurable brand success -- unfortunately all of us agencies have to do that stuff to keep clients...everything from facebook apps to myspace executions and the like have had very marginal success for short lived campaigns (the 100k+ im sure they spent in agency and design time just for the myspace page couldve been executed a lot better elsewhere imho). At least they're advertising The execution on myspace looks good but the demo of the folks on the video don't speak well to the AA audience that is using myspace the most. Also at only 6400ish friend opt ins compared to the millions of black profiles on myspace — its far far far far from an tactical success (more of an art/design success in my opinion).

MySpace custom page executions are for the most part 'wowser' ideas to wow clients that really don't create a lot in the way of measurable brand success — unfortunately all of us agencies have to do that stuff to keep clients…everything from facebook apps to myspace executions and the like have had very marginal success for short lived campaigns (the 100k+ im sure they spent in agency and design time just for the myspace page couldve been executed a lot better elsewhere imho). At least they're advertising

]]> By: BlackAgencyGuy http://www.blackweb20.com/2009/02/19/big-box-black-history/comment-page-1/#comment-29562 BlackAgencyGuy Sat, 21 Feb 2009 18:08:10 +0000 http://www.blackweb20.com/?p=2792#comment-29562 The execution on myspace looks good but the demo of the folks on the video don't speak well to the AA audience that is using myspace the most. Also at only 6400ish friend opt ins compared to the millions of black profiles on myspace -- its far far far far from an tactical success (more of an art/design success in my opinion).<br><br>MySpace custom page executions are for the most part 'wowser' ideas to wow clients that really don't create a lot in the way of measurable brand success -- unfortunately all of us agencies have to do that stuff to keep clients...everything from facebook apps to myspace executions and the like have had very marginal success for short lived campaigns (the 100k+ im sure they spent in agency and design time just for the myspace page couldve been executed a lot better elsewhere imho). At least they're advertising The execution on myspace looks good but the demo of the folks on the video don't speak well to the AA audience that is using myspace the most. Also at only 6400ish friend opt ins compared to the millions of black profiles on myspace — its far far far far from an tactical success (more of an art/design success in my opinion).

MySpace custom page executions are for the most part 'wowser' ideas to wow clients that really don't create a lot in the way of measurable brand success — unfortunately all of us agencies have to do that stuff to keep clients…everything from facebook apps to myspace executions and the like have had very marginal success for short lived campaigns (the 100k+ im sure they spent in agency and design time just for the myspace page couldve been executed a lot better elsewhere imho). At least they're advertising

]]> By: Jade http://www.blackweb20.com/2009/02/19/big-box-black-history/comment-page-1/#comment-29426 Jade Thu, 19 Feb 2009 17:19:35 +0000 http://www.blackweb20.com/?p=2792#comment-29426 I totally agree. I like Target's, it is pretty to look at, but it really falls short in so many ways, especially compared to Walmart. <br><br>There was also an interesting commend on a kiss my black ads post: <br><br><a href="http://kissmyblackads.blogspot.com/2009/02/target-dream-in-color.html" rel="nofollow">http://kissmyblackads.blogspot.com/2009/02/targ...</a> <br><br>about the choice on typeface and negative stereotypes. I totally agree. I like Target's, it is pretty to look at, but it really falls short in so many ways, especially compared to Walmart.

There was also an interesting commend on a kiss my black ads post:

http://kissmyblackads.blogspot.com/2009/02/targ...

about the choice on typeface and negative stereotypes.

]]> By: Angela Benton http://www.blackweb20.com/2009/02/19/big-box-black-history/comment-page-1/#comment-29425 Angela Benton Thu, 19 Feb 2009 17:14:41 +0000 http://www.blackweb20.com/?p=2792#comment-29425 I think Walmart's is the strongest as well in terms of what they did on MySpace, clearly not thrown together. Not to mention they know where their demo lives, on MySpace. I think Walmart's is the strongest as well in terms of what they did on MySpace, clearly not thrown together. Not to mention they know where their demo lives, on MySpace.

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