Crafting the Perfect Event

If you’re like me you get too many invites to parties, soirees and the ever ubiquitous “events” that fill up your Facebook inbox.  Sure the flyers are cool and the models look nice but something always seems to be missing.  And they all claim to be the party of the year, decade or century, but really how exclusive are they? There’s no rhyme, reason or organization to the invite process. Hence most promoters line of thinking: the more the merrier. Well, not quite. Digitalguestlist doesn’t see it that way and they’re betting you don’t either. First, they have an RSVP platform that segments events into particulars so users can effortlessly identify which events they’d like to attend. Secondly,  once a user RSVPs the predetermined friends (or as they call it, clique) they most attend events with will automatically receive an invite. So no calls, texts, or emails are needed. It’s all done seamlessly for you. In addition, ever been to a party or two held by the same promoter? You know, he was the one that had the right DJ, the artist started on time (relatively), and you didn’t need a bulletproof vest because the club had a few bodies on it. Great, you’re in luck. The platform allows users to organize events by promoter thereby giving partygoers another tool to guarantee their money will be well spent. Joe Womack, founder, says “the best part is we require event organizers to offer an incentive such as complimentary or reduced admission”. I don’t know about you but the words “complimentary” and “reduced” sound almost as good as a stimulus during a recession. So not only are users more likely to find events that are relevant to their interests but they’ll also be guaranteed to save some money as well.

So you’re interested in throwing an event, is Digitalguestlist for you? Most likely it is. Whether you’re a promoting an event for a nightclub, bar, public relations firm, ad agency, political party or artist Joe and his team are taking the party business to a whole other level. By harnessing statistics that include demographic data (privacy is protected with the utmost confidentiality) of those attending, Digitalguestlist is able to provide a powerful and compelling resource to event organizers. In addition, organizers will be able to reward those who most frequent their events thereby creating a win-win situation for both. Lastly, the recession isn’t just affecting consumers it’s also slashing budgets, especially those of small businesses. The pricing reflects this so event organizers can purchase advertising packages by subscription in order to spend money more efficiently. Also, they are working on 25 additional market research and event organizing tools for organizers and users to use. Digitalguestlist is in the following cities but will soon go national: Atlanta, Orlando, Miami, Tampa, Tallahassee, New Orleans and Chicago. Nationwide expansion is imminent and will be buttressed by viral marketing, sponsorships, banner and email advertising and establishing local ties in communities. A harbinger of Digitalguestlist’s success will be the results they achieve in the Atlanta and Florida areas, because all members of the team graduated from universities in those areas and have lived there for years.