Code Black Ads Secondary To Audience and Partnerships

There are a number of video-based content sites on the web, but none are quite like Code Black Interactive, according to Quincy C. Newell, president of the Code Black Enterprises LLC subsidiary.  Newell believes that Code Black Interactive operations differ from the majority of online competitors in structure and content.

While sites like World Star Hip Hop, Hulu, and YouTube generally depend on advertisements for revenue, Code Black Interactive takes a broader approach that allows it earn most of its money directly from the audience and through partnerships.

“Our complete focus, looking at the entire business model, has five segments all focused on monetization and not reliant on advertising as its core business model.” says Newell.  “Our model is distinctively different and focuses squarely on creating a monetization model that generates value for all partners and participants.”

Code Black Interactive’s businesses include the distribution of digital assets of independent film makers over various multi-media platforms in partnership with Universal Distribution, aggregation of urban content in the digital media space, access pay-per-view and ad-supported video content via Code Black TV, an online e-commerce store offering more than 4,000 books and 15,000 DVDs, and offering website development services to third parties who want to create their own online destinations.

Newell also believes that Code Black Interactive’s unique business model allows would-be competitors who operate in the same space to become partners that take advantage of the company’s existing content, infrastructure, audience, relationships and services.   Code Black currently has a strategic partnership with YouTube/Google to deliver original content focused on the urban demographic across the Google content network,  is in discussions to become the urban destination within Hulu and iTunes, and believes that video content sites catering to the urban audience, like worldstarhiphop.com, can partner with Code Black to distribute, monetize, and syndicate its digital content.

“Our position is not to be a competitor, but to be more of an enabler and a strategic partner,” says Newell.  “We look at this as a way to build unions and alliances that would be a win-win for all parties involved versus us looking at the market as a pure competitive marketplace.”

Code Black Interactive earns income by splitting access, pay-per-view, and ad revenue with content partners.  Newell sees Code Black Interactive’s moving parts as complementary, rather than independent.

“We built the Code Black Interactive business model to have various streams of revenue and to have complementary channels to support each other and also give ourselves the ability to have a full circle monetization model for content,” says Newell.

In the more immediate future, Code Black Interactive plans to introduce genre-themed content channels to its website.  The channels will include short-length video series, starting with a comedy channel.