Global Grind, Hip-Hop’s Digg, has now positioned themselves to be “Hip-Hop’s Huffington Post” according to the new editor in chief Russell Simmons. Russell has enlisted the help of some of his A and B (some C and D) list celebrity friends in music and on screen. Stars including Nia Long, Dame Dash, LL Cool J, and others will now have their own little piece of blog heaven under the Global Grind brand. Lynne D best described GG’s new model as reminiscent of UBO, but as GG’s traffic growth continues to stagnate, will GG’s star power be enough to save them from the same fate as UBO?
Celebrity gossip/entertainment blogs are among the most trafficked websites in the blogosphere, so experiencing news straight from the celebrity’s mouths is very appealing. But let’s be completely honest, hearing directly from the celebrities will have a difficult time competing with the posts that we have come to expect from our celebrity/entertainment blogs. So in order for Global Grind’s blogs to be entertaining, they must use their star power to deliver something that the entertainment blogs cannot, and that is exclusive content, testimony, and most importantly conversation.
At first glance, it looks as if some of the celebrities don’t understand the nuances that make for great blog post. Case in point: Nia Long’s CAPITALIZED babble entitled PURPOSE (no disrespect to Dr. Maulana Karenga or Kwanza. Just not what I expected from a Nia Long post.), little Bow Wow’s post/press release, and Sanaa Lathan’s single sentence post more suitable for twitter than a “blog”. I was also disappointed by, LL Cool J’s Inspiration, which is simply Rudyard Kipling’s poem “If” copied and pasted into his post. Thanks for the post LL, but it would be really cool if you followed up with some commentary or background or something. There are some bright points. Like Ed Lover’s Life as I See It or The World Famous G-Mack’s Pledge To Be A Change Agent, and my personal favorite, Katie Rost’s The Hot List. Katie’s post was my favorite, not only because of the content, but because of her engagement. Katie took out time to respond to most of her comments (Take notes celebs!!).
The bottom line: with structure, the celebrity blogs could bode well for Global Grind’s traffic, but their success hinges upon how much work each celebrity is willing and able to put into the posts. If Global Grind becomes a repository for YouTube videos, press releases, and babble then we might see the reincarnation of UBO.Category: Blog, Celeb 2.0, Content, web 2.0 | Tags: Blogging, Celebrities, Entertainment, global grind