If there is one type of site that possibly rivals Black gossip and celebrity sites, in terms of numbers, it is Hip-Hop sites. Excluding blogs, sites like AllHipHop.com (AHH) and SOHH.com were the de facto kings. Well, according to new numbers, WorldstarHipHop.com (WHH) seems to have taken the crown.

Looking at the 2008 stats from Compete, you can see that WHH surpassed AHH in December. While it is currently being debated over in the Hip-Hop and Advertising circles, the viability of video content platforms gains a strong advocate.

We all know that the acquisition of YouTube by Google in 2006 started an embeddable video revolution, but the questions of monetizing that model are still being exercised. Aside from just being a video site, what else is WHH doing to gain such steam?

The obvious points to the amalgamation of the tride-and-true BET formula: booty and ignorance. Squeezed in between ‘exclusive’ video drops and empty rhetoric of celebrity ‘life updates’, we find an embeddable gold mine of tawdriness. While I may scoff at this medium, the reality remains that it is popular and any wise person will tell you that you entertain the people first.

With popularity, though, comes problems. Some have speculated unethical practices of WHH, including constantly pirated content and shady business practices. Then again, if you’ve got haters, you must be doing something right. After all, WHH was the only place I could find the recent nonsense that is the Drunken Negro Head Cookie.