As the battle online over the readership of young Black Women continues to heat up, a recent study released by BSM Media, a South Florida based marketing firm, may shed some light into the interest of Black mothers online. The study, which examines the technology habits of mothers across racial lines, shows some interesting contraindications between women of differing races.
According to the study, 85% of the respondents turn to the Internet first when looking for product recommendations and other mom-related parenting advice.
The internet was also the top answer among races when asked which piece of technology they couldn’t live without, with cell phone coming in a close second for Hispanic moms.
The survey also points out while online, African American mothers are more likely to read articles (68%) and experience music (45%), while Caucasian mothers are likely to frequent social networks (45%) and message boards (43%). Hispanic mothers chose Blogs as their top choice (55%) followed by social networks (42%).
Reports also points out that blogs are still very popular among all the mothers surveyed with 58% of them naming the media among their favorite forms of content online.
As it relates to news and current events, African American moms are interested in political stories (54%) while Caucasian moms are more likely to follow celebrity and entertainment news (44%).
African American mothers spend their free time reading (77%), while Caucasian moms are most likely to surf the Internet (77%) and Hispanic moms enjoy spending time with their spouses (78%).
Source: Target Market NewsCategory: Blog, Diversity, web 2.0 | Tags: black mother, blogs, Content, mothers, readership, study, survey, target market news, tmn