Ketchum Exec, James Andrews, Speaks on Twitter Drama
James Andrews, The Key Influencer, released a statement through his blog discussing the recent controversy surrounding his comments on twitter that started a firestorm of debate, which eventually led to letters to top executives of Ketchum Interactive and FedEx. In his statement Andrews says;
I made a comment on Twitter that was the emotional response to a run in I had with an intolerant individual. The Tweet was aimed at the offense not the city of Memphis. Everyone knows that at 140 characters Twitter does not allow for context and therefore my comments were misunderstood. If I offended the residents of Memphis, TN I’m sorry. That was not my intention.
Sounds like Andrews may have faced a little more than “intolerance”, in the City of Memphis.
As for now it’s business as usual for James both at Ketchum and on his personal blog;
Category: News, web 2.0 | Tags: authenticity, FedEx, james andrews, ketchum, public relations, transperency, twitter, When Keeping It Real Goes WronThis is what I passionately do for a living and will continue to do at Ketchum Interactive and in my own personal time here on this blog, twitter, ustream, blogtalkradio, etc. I’m extremely committed to educating my clients and community on better ways to use social media. My most recent situation underscores the need for important dialogue around how we use this space.

This is James covering his a@@ he didn't like the city and he was smart enough to post it on Twitter right before a presentation in front of a couple hundred peole. Marsha, James also has a bridge he'd like to sell you.
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Sorry James, you're wrong. He never mentioned Memphis, nor did he mention FedEx. James' tweet was his reaction to a very unpleasant racial situation. That's it.
Sorry James, you're wrong. He never mentioned Memphis, nor did he mention FedEx. James' tweet was his reaction to a very unpleasant racial situation. That's it.
If you think this about Mr. Andrews being black…you've obviously never been to Memphis.
This is about Mr. Andrews posting something publicly about the hometown of one of his clients.
It's really a – he should have known better moment.
Bob, the reason Mr. Andrews made the comment he did was due to “the emotional response I had to a run in with an intolerant individual.” He's being a gentleman. Translation: someone was unspeakably rude to Mr. Andrews because Mr. Andrews is African American. I call that racism.
did I miss something? How is this about racism?
Thank you Markus and James. Good to hear the background – now I get it. And let's call it out loud and clear. Racism is never OK, anytime, anywhere, for any reason, ever, period. Let's never hesitate to call it out so we can wake people up and get it stopped.