That ‘McNugget Lovin’ Commercial
Some love it. Some hate it.
To be quite honest, I’ve seen the commercial so many times that I actually sing-a-long with ol’ boy as he gets on his hands and knees and makes a fool of himself. You can’t really deny the marketing machine that McDonald’s commands.
For those catching up, here is the ‘extended’ version of the commercial.
On one hand, they are staple in the Black community outside of their golden arches supplying fatty, but damn good food. Now, don’t even try to lie on yourself about craving some Mickey D’s, but the Black McDonalds Operators Association and its network is rivaled by close to no one.
On the other hand, they have corny, pandering commercials like ‘McNuggest Lovin’ that seem to juxtapose R&B and all-white meat into a 30-second clip.
Well, now, it seems the voice behind this popular commercial wants his shine too. Googling the commercial seems to turn up the question of who actually sings it. If you’ve seen it enough times, you can definitely tell the guy on t.v. is lip-syncing.
Alas, through Facebook, I managed to get a tip on a lowly YouTube video of the artist who wants to get out from behind the corporate shadows and reveal his prowess. Dubbed ‘Who Am I’ and uploaded by the user TheUltimateFamilyBiz, auto-tune is showcased in the video embedded below.
I admire this type of innovation, a la Soulja-boy YouTube grinding. It’ll be interesting to see what he is able to make of it.
Category: Strategy, web 2.0 | Tags: McDonalds R&B, McNugget Lovin
About the Author Fredric is a professional web developer specializing in Drupal and PHP over at brightplum.com. Although his affinity for all things interweb borderlines on unhealthy, his wife assures him that his son will grow up just as much of a tech nerd as he is. You can also find him giving back and blogging over at ybpguide.com.
See all posts by Fredric Mitchell.
McDonald’s using African-American culture to appeal to their customers is hardly new. Does anyone remember in 2005 when McDonald’s advertised to pay rappers up to $5 for name-dropping their business? Or in 2003 when McDonald’s re-introduced the Big Mac’s catchphrase using a rapper? There’s also the “I’d Hit It” banners which were part of the new “I’m Loving It” campaign when it was first introduced.
I don’t find the commercial particularly lame (no lamer than other McDonald’s commercials marketed and broadcasted towards African-American communities), so the uproar over this particular commercial seems unwarranted. Maybe it’s because dude sounds decent? Maybe because the sound is not unlike what you’d hear on an urban radio Top 40 playlist?
alrighty…now I have to add to my FB page to get the views up!
This is hilarious….!
Well yes…it said 10,000…wha was it suppose to say…amillion…gotta crawl b4 u walk. For the commercial itself…i think people need to stop takin it so damn serious…its a mcdonalds commercial…a GOOD mcdonalds commercial…a DIFFERENT mcdonalds commercial…its SUPPOSE to be funny…its not SUPPOSE to be serious. While otha videos of people doin the DUMBEST shit on youtube get millions of hits…ya wanna criticise one of the 1 of a kind videos that there IS on youtube gettin mad attention…i think yall wish YOU were the singer gettin all the attention. Its TACKY for a REASON…Mcdonalds doesn’t make music videos…they make food and come up with crazy and smart ideas to sell it…Would yall criticise Hype Williams if he wanted to sell cheese burgers?…Its the first one they did… cutem some damn slack…STOP bein so sensitive!!! For their first time directing and makeing a music video, its pretty damn good
it’s either tydis or ben one.
look, the commercials are tacky, obvious, condescending and insulting. but, no one is doing anything about it but being susceptible this all and most other media. so what do you do? applaud mcdonald’s for being able to take advantage and disrespect the art form and the audience and make money. we let them do it.
Pretty amazing on how McDonald’s is taking advantage of how addicted black folks are to music videos let alone TV. I think the ad spot is shear genius. What is even more powerful is the main jingle they ends almost every commercial with DA DA DA DA DA I’m Lovin IT. When my kids who are are ages 2 and 4 hear that sound it automatically triggers Mckee Dees. No other fast food company has that type of memorizing pull at using music to entice your taste buds. I would like to know the ad agency that came up with the campaign. Again shear genius.
All the best
JB
I think it was Burrell Communications (agency)
Ugh, is this a blog post sponsored by Mc Donalds??? Seems rather one sided. People still eat that stuff? And I hate that commercial
“People still eat that stuff?”
Seriously? Surely many, many, many people have no problem eating at Mickey D’s, especially w/ the recession and all, I’m sure the Dollar menu will com in handy.
I hate the commercial as well, or did, it is actually pretty funny. What’s even funnier if the YouTube video from the supposed artist who sings in the commercial.
My only question is why they set the number of video views for the viral video so low before they unveiled who the actual singer is. It’s like they expected it to be unsuccessful on the outset, in that case why even do it all. 10k views is mighty low.
Sarcasm. Mc D has always been a marketing machine. If I had to eat fastfood I would go to Wendys. 2 years after college I started to see problems with a fastfood diet, and I’ve always been in shape. So I can’t imagine an unfit person constantly consuming that stuff.
I will admit, sausage mcmuffin and sausage mcgriddle are still my must haves evry blue moon.
What, no plug on the family resemblance?