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Got Klout?

There are a bunch of services out there that attempt to measure the power and influence of your Twitter profile. Most simply factor in how many followers you have, how many people you follow, and other basic statistics. I usually ignore all of these tools because anyone can gain 1000 or so followers without actually engaging and participating in the Twitter community.

Klout seems to be a little different from these other Twitter “grading” services. It tracks your influence across the social web. Rather than simply looking at the stats on your profile, Klout looks at the content you post and how far it travels within your network. Based on this information, you receive a K-Score.

Klout allows you to track the impact of your opinions, links and recommendations across your social graph. We collect data about the content you create, how people interact with that content and the size and composition of your network. From there, we analyze the data to find indicators of influence and then provide you with innovative tools to interact with and interpret the data.

I don’t usually get into these types of metrics, but Klout could turn out to be useful. If you could tell which people tend to spread content the farthest, you could increase the value of your Twitter network almost immediately. Once you know who these key influencers are, you could focus your engagement efforts  on them, learn from them, develop a real relationship so that they end up distributing your content as well. They become a mouth-piece for you.

Obviously, this scenario implies that you actually have valuable content to share. People become influential based on the fact that they usually have cool things to share with their followers, so you had better have some great content available or the whole plan falls apart.

Klout is currently in private beta, but you can request an invite by following @klout on Twitter.



i got klout :: not! i only got a grade of 73 LOL but @waynesutton @cchapman klout tells me i need to shoot for their status. Thanks Rahsheen now i gots more to worry about LOL

Rahsheen thank you for the write up. This idea of discovering who has the ability to “spread content the furthest” as at the core of what we are aiming to do with Klout. If we can all understand who has the biggest impact on the velocity of the content we create as it spreads across the internet those people can be recognized as partners and not just as content consumers. That said, it’s not about identifying obvious influences but being able to say “these are the 50 people you need to talk to about sneakers” for example. There is a ton of work to get there but we are excited about the possibilities.

Rahsheen says:

Thanks for the comment, Joe. Seems like Klout ties right into the current discussion going on about “authority” on Twitter.

Yeah, it’s kind of funny how that worked out. The day we launched was the same day TC came out with that post. Nice to feel like what we have been working on is relevant.

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