It was over year ago that we declared Soulja Boy a Web 2.0 Wonder. Well he’s back at it again, but this time with a new hook. With his new song and dance, “Bird Walk,” fans are given the opportunity to learn the dance and upload their own video to be featured on the Soulja Boy MySpace page. And there’s also a chance of winning a pair of YUMS (the YUMS store carries the Soulja Boy Signature Shoe and a Bird Walk T-shirt) .

This contest follows the teen sensation’s “Let’s Go Platinum in a Week,” video campaign, where in a two-part video feature on YouTube, Soulja Boy urges his audience to buy his CD so he won’t turn into a one hit wonder.

So what’s the point of all this marketing hype, especially when the CD isn’t even come out until later this month? Well, the Bird Walk video already gained more than 1,792,650 views on YouTube and more than 566,000 views and 1130 comments on MySpace. It’s already going viral and as expected, it’s getting people amped about the CD right in time for the younger demographic’s completion of their wish lists.

Surprisingly, as of the time of this post, the contest didn’t have any entries on YouTube. We’ll just wait and see if this dance can become as popular as “Crank That,” and if all of this online marketing brings in offline dollars.